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Genius.com(R) Launches "IT-free" Instant Chat and Personalized Web Site Greetings for Sales Professionals.

New Genius Interactive[TM] Lets SalesGenius[R] Users Initiate Instant Chat and Post Personalized Messages to Connect With and Engage Their Web Site Visitors

SAN MATEO, Calif. -- Genius.com Incorporated, the leading on-demand provider of real-time 1-to-1 marketing solutions for sales and marketing professionals, today announced the immediate availability of Genius Interactive for SalesGenius. With the addition of Genius Interactive capabilities, SalesGenius users can now instantly communicate with customers in live chat sessions and post personalized greetings via their corporate Web sites.

The SalesGenius on-demand service enables frontline sales professionals to instantly qualify prospects by tracking individual e-mail opens and visits to corporate Web sites, without any programming or IT involvement. Genius Interactive now lets SalesGenius users engage their best prospects through instant chat sessions and via customized greetings that can turn any page on the company web site into a personalized landing page. Genius Interactive personal greetings support true one-to-one marketing, giving individual sales professionals the flexibility to present time-sensitive offers and promotions to some or all of their site visitors.

"Customers like the personalized attention provided by a customized Web greeting," said Dr. Harold Elam, Director of e-commerce sales at Pittsboro Chevrolet. "They see the greeting when they visit my site and it encourages them to take the next step. Thanks to Genius Interactive I am having more productive conversations, offering better service and selling more cars." Elam sold 4 cars in his first two days using Genius Interactive and ecommerce sales increased 57% from the previous month, to 22 cars.

Prospective customers signal their interest when they visit a company's Web site, but, until now, only high-priced enterprise solutions requiring IT involvement have mined Web site visit data or offered interactive chat capabilities. SalesGenius lets sales professionals track individual Web site visits with no IT involvement or changes to corporate Web sites or servers.

"Genius Interactive turns corporate Web sites into interactive marketplaces where sales reps can provide instant personalized service without IT involvement," said Chris Shipley, Research Director of the Guidewire Group and Executive Producer of DEMO Conferences. "Genius.com's unique on-demand software redefines the rules of customer engagement on the Web by delivering the power and immediacy of social networking capabilities to business interactions."

Key feature highlights of SalesGenius and Genius Interactive include:

* Full e-mail tracking for e-mails sent from Microsoft[R] Outlook[R] or SalesGenius' Web interface

* Instant alerts of e-mail opens and Web site visits

* Page-by-page instant replays of prospect visits to the Web site

* Instant chat invitations and customer-initiated chat sessions

* Personalized greetings presented to specified Web site visitors, turning any web site page into a customized "landing page"

* Dynamic, automated "leave message" functionality so prospects and customers can leave messages for reps who are not available to chat live

* Detailed histories of prospect or customer activity including: e-mail opens, Web page visits, message and/or chat transcripts and details

* Enhanced reporting capabilities including recording of chat sessions and visitor messages

* Complete integration with salesforce.com[R]. Salesforce users can view SalesGenius visit history or details of specific chats right within the Salesforce application

"Genius Interactive liberates sales professionals, who no longer have to wait for Marketing in order to identify and connect with the best prospects," said David Thompson, CEO of Genius.com. "Its game-changing capabilities promote active customer engagement through live interactive chat, personalized greetings and instant promotions, to boost prospect connect rates, improve customer service, and quickly close business."

SalesGenius with Genius Interactive subscriptions start at $59 per user per month. Enterprise pricing is also available. For a free trial of SalesGenius with Genius Interactive, visit www.genius.com.

About Genius.com[R]

Genius.com, creator of SalesGenius, is the leading on-demand provider of real-time, 1-to-1 marketing solutions for sales and marketing professionals, empowering them to connect with prospects and close deals through their corporate Web sites.

Genius[R] solutions allow sales and marketing professionals to instantly qualify prospects, determine the success of marketing initiatives, and personalize customer service, all without requiring programming skills or IT involvement. The result is faster sales cycles, satisfied customers and more closed deals. Genius.com Incorporated is a privately held company, funded by Mohr Davidow Ventures, Emergence Capital and Walden International, with headquarters in San Mateo, CA. For more information about Genius.com Incorporated visit www.genius.com or e-mail info@genius.com.
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Publication:Business Wire
Date:Apr 11, 2007
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