Printer Friendly

Genessee taps agency.

The Genesee Brewing Co. has named Pedone & Partners Inc., in New York to handle advertising for its beer accounts, the company reported.

Genesee had previously utilized Mullen Inc. of Wenham, MA, for its estimated $5-million beer accounts.

Pedone was awarded the accounts after a four-month review that included Arnold Fortuna Lawner & Cabot in Boston, and Grace & Rothschild in New York.

Jim Coakley, vice president and director of business development for Pedone, said Genesee plans to increase its marketing push in 1993 for Genesee and Genesee Light brands. Coakley also anticipated new television and radio advertising will be launched later this spring.
COPYRIGHT 1993 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Pedone & Partners Inc. gets Genessee Brewing Co. advertising account
Publication:Modern Brewery Age
Date:Feb 8, 1993
Words:101
Previous Article:San Miguel buys 49% of Indonesian brewer.
Next Article:Pabst 1992 production increases 6%.
Topics:


Related Articles
Miller names new agency for hispanic marketing.
Algonquin Brewing launches Formosa at draft accounts.
Young & Rubicam awarded High Life.
Miller taps small ad agency for new brand.
Miller hires new advertising agencies for Lite, Miller Genuine Draft.
Craft brewers seek creative POP to boost brands.
Group sues brewers.
Old Style "Our Year, Our Beer".

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters