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Genessee taps agency.

The Genesee Brewing Co. has named Pedone & Partners Inc., in New York to handle advertising for its beer accounts, the company reported.

Genesee had previously utilized Mullen Inc. of Wenham, MA, for its estimated $5-million beer accounts.

Pedone was awarded the accounts after a four-month review that included Arnold Fortuna Lawner & Cabot in Boston, and Grace & Rothschild in New York.

Jim Coakley, vice president and director of business development for Pedone, said Genesee plans to increase its marketing push in 1993 for Genesee and Genesee Light brands. Coakley also anticipated new television and radio advertising will be launched later this spring.
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Title Annotation:Pedone & Partners Inc. gets Genessee Brewing Co. advertising account
Publication:Modern Brewery Age
Date:Feb 8, 1993
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