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Genesis launches Naughty Nibbles Cake Pots.

Genesis Crafty has announced an expansion to the brand's core offering with the launch of new Naughty Nibbles, an extensive range of eleven cake pots, available throughout Northern Ireland from September.

Genesis Crafty is a modern family bakery owned and run by the six McErlain brothers: Originally set up by their parents in 1968 as a simple home bakery, just over four decades later Genesis Crafty is a multi-million Pound enterprise with the same homemade, traditional and artisan values.

Naughty Nibbles is the latest launch for Genesis Crafty and the extensive new range of eleven varieties marks a significant expansion of the bakery's core offering.

Marketed as 'a sweet selection of deliciously dinky treats', the Naughty Nibbles range is packaged in handy re-sealable buckets. All are suitable for home freezing.

The full Naughty Nibbles range includes an assortment of mini fruit, chocolate and confectionary varieties, launched in around 100 locations in Northern Ireland, supported by in-store sampling.

Managing Director, Brian McErlain said: "Naughty Nibbles is a significant new product range for us at Genesis Crafty, showcasing our promise to innovate while remaining true to our traditional, homemade values.

"A number of Naughty Nibbles products are inspired by favourites from our core range but in a new bite-sized format with convenient, re-sealable packaging, to provide a convenient treat for consumers whether snacking, sharing or entertaining."

A unique blend of traditional craftsmanship and skilled innovation, Genesis Crafty is proud to still be making many age-old favourite recipes such as buttermilk pancakes and scones, and also keep things fresh with new creations such as the delicious Naughty Nibbles.

The award-winning bakery based in Magherafelt thrives by retaining key values: using only high quality ingredients and hand-baking in small batches.

Contact Genesis Crafty on tel 028 7963 2465 or visit

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Title Annotation:NEW PRODUCTS: #newfood: CONSUMER: CATERER
Comment:Genesis launches Naughty Nibbles Cake Pots.(NEW PRODUCTS: #newfood: CONSUMER: CATERER)
Publication:Food Trade Review
Date:Oct 1, 2014
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