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General sessions.




IFA's Convention general sessions consistently deliver exciting, compelling programming that meets the wide-ranging needs of IFA's diverse membership. The 2012 program continues the tradition!

Our Opening General Session on Sunday afternoon will officially launch the 52nd Annual Convention by featuring Keynote Speaker, FOX News' Bill O'Reilly. For more than 12 consecutive years, The O'Reilly Factor has been the highest rated of any cable news show. The O'Reilly Factor and its rigidly enforced "No Spin Zone" deals with the nation's most important issues in a straightforward and provocative manner. Blending news analysis with investigative reporting, The Factor has gained international prominence as well--now seen in more than 30 countries. In addition to his cable show, O'Reilly writes a weekly column appearing in more than 300 newspapers and has authored several best-selling books, including his personal memoir, which vaulted to No. 1 on The New York Times list of bestsellers. O'Reilly started his broadcasting career in Scranton, Penn., before moving on to report and anchor in other places such as Dallas, Boston and New York. His national exposure began with CBS and ABC News, and as host of the first version of "Inside Edition." O'Reilly started at FOX News in 1996 and has received three Emmy Awards throughout his career. O'Reilly will share his unique insights on today's political and economic climate to help you gain a better understanding of what to expect for your business moving forward.

On Monday morning, our Super Session will feature David Novak, Chairman and CEO of Yum! Brands, Inc., the world's largest restaurant company. Yum! Brands has more than 38,000 KFC, Pizza Hut and Taco Bell restaurants in more than 117 countries and territories. Novak shapes the company's overall strategic direction, with an emphasis on such key growth strategies as aggressive international expansion, including building leading brands across China; dramatically improving U.S. brand positions, consistency and returns; and driving industry-leading, long-term shareholder and franchisee value. Novak will share why he also devotes much of his time to personally train leadership skills to the company's management and franchisees, and how his trademarked "Taking People With You" program emphasizes teamwork, and a belief in people that rewards and recognizes customer-focused behavior. Novak is also the author of TAKING PEOPLE WITH YOU: The Only Way to Make Big Things Happen (January 2012), a book inspired by his unique leadership program. A recipient of the national 2008 Woodrow Wilson Award for Corporate Citizenship, Novak has also been recognized as one of the world's "30 Best CEOs" by Barton's, one of the "Top People in Business" by FORTUNE and one of the "100 Best-Performing CEOs in the World" by Harvard Business Review. You won't want to miss this first-hand and personal account from one of the industry's most exemplary leaders.

On Tuesday, Closing General Session Speaker Guy Kawasaki will share relevant, valuable insights on the art of social media marketing that draw on his unique blend of high-tech knowledge and business management expertise. Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. He is also the co-founder of, an "online magazine rack" of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of nine other books, including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He will highlight the latest developments in technology and social media, and share tips for best leveraging today's tools and resources for tomorrow's growth and Success.


12:30 pm - 2:30 pm

Opening General Session

Keynote Speaker:


Hall of Fame

Award Presentation


8:00 am - 10:00 am

Monday Super Session


Entrepreneur of the Year Award Presentation


12:45 pm - 2:45 pm

Luncheon & Closing General Session


Ronald E. Harrison

Award Presentation
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Title Annotation:IFA CONVENTION 2012
Publication:Franchising World
Date:Dec 1, 2011
Previous Article:Why attend.
Next Article:Industry perspectives.

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