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General Tyre - a profile.

General Tyre & Rubber Company of Pakistan (GTR) was established in 1963 as a private limited company. The initial production capacity in 1964 was 150,000 tyres per annum which was increased to 600,000 tyres per annum in 1985. In 1977 majority shareholding was acquired by Pakistani Shareholders from General Tire, USA, and in 1982, GTR was converted into a public limited company.

Paid-up capital is around Rs. 52 million and the major shareholders are Bibojee Services Limited, Pak Kuwait Investment Company, National Investment Trust and General Tire, USA. Lt. Gen (Retd) M. Habibullah Khan Khattak is Chairman of the Board of Directors and the company is run by a professional team of managers. The company's plant is located at Landhi, Karachi, and has modern machinery and equipment. Tyre technology is provided by General Tire, USA under a technical service agreement. General Tire, USA, was acquired by Continental AG of West Germany in 1987 and therefore GTR also gets technical assistant from Continental. GTR also has research and technology sharing agreements with Toyo and Yokohama of Japan. GTR manufacturers tyres and tubes for cars, jeeps, vans, pickups, minibuses, buses, trucks and tractors. It also produces racing car tyres for the European market as well as radial tyres for local use.

Major customers of GTR include all vehicle assembly plants in Pakistan, Government transport fleets, and the armed forces. Race car tyres are exported to UK while car and truck tyres are exported to Nepal and Bangladesh. GTR maintains four service centres in different cities to provide free technical service and guidance to its customers. GTR's technical and sales personnel also give on the spot service at dealer's premises.

Due to the presence of a highly qualified management and a motivated workforce, productivity is high. Regular training programmes help in improving the quality of output. GTR also contributes to community service by sponsoring social events and making large payments to the national exchequer in the form of duties and taxes.
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Title Annotation:General Tyre & Rubber Company of Pakistan
Publication:Economic Review
Article Type:Company Profile
Date:Dec 1, 1991
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