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General Merchandise.

Food/drug/mass--For 52-week period ended May 20, 2001

* BATTERIES

After years of steady growth, the battery market is suffering through its worst year in more than a decade. While many predict a turnaround in the second half of this year, others say that price points are simply too high and consumers are buying less product. While overall sales declined slightly, private label sales jumped label.
BATTERIES
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
FOOD $626.3 -0.9%
MASS $1,358.8 0.5%
DRUG $614.5 -0.5%
TOTAL $2,600.0 -0.1%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
BRAND
Duracell $840.1 -11.9% 32.3% 158.7
Energizer 775.0 1.5 29.8 171.5
Duracell Ultra 257.9 28.5 9.9 46.6
Rayovac 256.1 6.1 9.8 61.9
Private label 181.7 14.0 7.0 62.6
Rayovac Maximum 49.8 -14.9 1.9 18.7
Star Struck 34.3 -6.2 1.3 11.8
Eveready 18.5 -37.8 0.7 5.6
Rayovac Loud/Clear 18.5 5.0 0.7 2.3
RCA 16.2 9.7 0.6 0.5
VENDOR
Duracell $1,098.3 -4.8% 42.2% 205.3
Energizer 814.8 1.9 31.3 181.6
Rayovac 341.6 1.9 13.1 85.6
Private label 181.7 14.0 7.0 62.8
Star Struck 34.3 -6.2 1.3 11.8
 % change
 vs. year ago
BRAND
Duracell -17.3%
Energizer -4.9
Duracell Ultra 19.3
Rayovac -1.0
Private label 8.6
Rayovac Maximum -20.4
Star Struck -3.9
Eveready -39.8
Rayovac Loud/Clear -6.2
RCA 4.6
VENDOR
Duracell -11.2%
Energizer -5.4
Rayovac -6.6
Private label 8.6
Star Struck -3.9


* FILM

The digital revolution, as well as a lack of new products, has played a big role in the misfortunes of the film category. While Fuji was able to stem off losses in the recent past by stressing lower prices points, now even that company is losing sales. Not a pretty picture. The good news: Polaroid I-Zone film is up big as is Fuji's Super HQ film.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
FOOD $321.7 -5.5%
DRUG $507.7 -7.7%
MASS $732.2 -6.8%
TOTAL $1,561.6 -6.8%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
BRAND
Kodak Gold S296.3 -16.0% 19.0% 49.3
Kodak Gold Max 274.2 0.9 17.6 34.5
Polaroid Platinum 233.6 -18.3 15.0 13.4
Kodak Advantix 180.9 14.8 11.6 22.6
Fuji 137.9 -17.3 8.8 22.1
Private label 57.6 -27.5 3.7 16.8
Polaroid I-Zone 41.4 183.9 2.7 4.4
Kodak 34.5 -29.3 2.2 3.5
Polaroid Spectra 28.7 -23.7 1.8 1.6
Fuji Super HQ 25.6 331.0 1.6 5.6
VENDOR
Eastman Kodak $913.2 -6.8% 58.5% 136.5
Polaroid 366.8 -6.2 23.5 27.8
Fuji 222.8 -0.7 14.3 37.6
Private label 57.6 -27.5 3.7 16.7
Konica 0.7 15.4 0.0 0.2
 % change
 vs. year ago
BRAND
Kodak Gold -21.5%
Kodak Gold Max 0.5
Polaroid Platinum -18.3
Kodak Advantix 10.8
Fuji -21.9
Private label -26.5
Polaroid I-Zone 110.1
Kodak -41.3
Polaroid Spectra -25.0
Fuji Super HQ 222.0
VENDOR
Eastman Kodak -11.3%
Polaroid -4.0
Fuji -4.7
Private label -26.5
Konica 30.2


LIGHT BULBS

The good news for this category may be in the future. With energy concerns on the rise, many consumers are starting to look for bulbs that are more efficient. These products are usually more expensive than traditional incan descents and carry higher profit margins. In addition, private label sales are exploding at retail.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
FOOD $427.7 -1.3%
MASS $524.6 -1.1%
DRUG $94.3 -2.1%
TOTAL $1,046.6 -1.3%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
BRAND
GE Lighting $647.1 -6.7% 61.8% 282.2
Private label 130.1 33.0 12.4 84.2
GE Miser 55.0 -12.1 5.3 9.9
Philips Lighting 23.5 18.3 2.2 9.3
GE Long Life 21.2 2.7 2.0 7.2
GE Enrich 8.4 28.0 0.8 2.1
Lights of America 8.3 2.5 0.8 1.1
GE Kitchen/Bath 8.3 -15.1 0.8 1.3
GE Miser Plus 6.1 -18.2 0.6 0.8
VENDOR
GE Lighting $777.6 -6.1% 74.3% 311.2
Private label 130.1 33.0 12.4 84.2
Sylvania 63.8 12.9 6.1 24.3
Philips Lighting 27.0 23.6 2.6 10.3
Lights of America 8.3 2.4 0.8 1.1
 % change
 vs. year ago
BRAND
GE Lighting -8.8%
Private label 38.8
GE Miser -15.7
Philips Lighting 22.5
GE Long Life -6.2
GE Enrich 23.3
Lights of America 2.6
GE Kitchen/Bath -15.2
GE Miser Plus -18.7
VENDOR
GE Lighting -8.2%
Private label 38.8
Sylvania 9.6
Philips Lighting 26.3
Lights of America 2.6


CANDLES

Supermarkets are faring somewhat better than the rest of the mass retail community when it comes to dollar sales in the candle category. However, sales are still down in grocery stores, and many retailers and suppliers are scratching their collective heads and wondering what happened after some robust sales in recent years. But retailers say there is still a lot of fire left in the candles market.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
FOOD $327.6 -2.7%
MASS $486.6 -3.6%
DRUG $119.3 -7.0%
TOTAL $933.6 -3.7%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
BRAND
Glade Candle Scents $131.0 -0.1% 14.0% 56.5
Private label 108.9 82.3 11.7 56.2
Candle-lite 89.4 -7.7 9.6 89.4
Fragrance De Lite 43.7 -45.9 4.7 20.0
Ambria 42.2 -4.6 4.5 28.5
Renuzit Longlast 38.6 -35.7 4.1 11.3
Colony 32.2 7.2 3.4 18.0
Mood Makers 29.5 -29.5 3.2 5.3
American Greetings 26.2 15.9 2.8 14.3
Reed Candle 18.6 5.1 2.0 16.9
VENDOR
Candle-life $210.9 -20.5% 22.6% 136.0
S.C. Johnson 131.6 -7.4 14.1 56.7
Private label 108.9 82.3 11.7 56.2
Candle Corp. 65.4 -8.0 7.0 45.7
Dial Corp. 53.7 -15.8 5.8 15.8
 % change
 vs. year ago
BRAND
Glade Candle Scents 7.5%
Private label 57.2
Candle-lite -10.3
Fragrance De Lite -39.6
Ambria 12.8
Renuzit Longlast -34.3
Colony -3.9
Mood Makers -31.1
American Greetings 21.7
Reed Candle 1.7
VENDOR
Candle-life -16.7%
S.C. Johnson 2.6
Private label 57.2
Candle Corp. -0.8
Dial Corp. -14.9


DISPOSABLE CAMERAS

Everything you've read about film has almost nothing to do with the disposable cameras market. Sales are flying ahead as consumers demand more convenience in their camera needs. Manufacturers are introducing new items at a breakneck pace and virtually every new bell and whistle is winning over new customers. The outlook: The picture from this angle is bright and clear.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
DRUG $319.1 9.2%
MASS $334.7 13.1%
FOOD $222.1 11.5%
TOTAL $875.9 11.3%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit Sales
 (millions) vs. year ago Share (millions)
BRAND
Kodak Max $364.8 44.7% 41.6% 41.1
Private label 115.3 7.6 13.2 15.6
Fuji Quicksnap 110.1 -18.5 12.6 14.1
Fuji Quicksnap Flash 43.2 1,781.5 4.9 5.6
Kodak Fun Saver 43.1 -71.1 4.9 5.7
Kodak Max Flash 40.2 205.8 4.6 3.0
Omni 25.3 43.3 2.9 5.7
Kodak Max HQ 21.7 NA 2.5 2.3
Kodak 20.2 -23.6 2.3 1.7
Fuji Disposable 17.3 -0.9 2.0 3.0
 % change
 vs.year ago
BRAND
Kodak Max 39.0%
Private label 13.2
Fuji Quicksnap -20.7
Fuji Quicksnap Flash 2,541.6
Kodak Fun Saver -68.0
Kodak Max Flash 160.6
Omni 55.3
Kodak Max HQ NA
Kodak -29.3
Fuji Disposable 3.4
VENDOR
Eastman Kodak $534.4 13.3% 61.0% 58.2 8.6%
Fuji 177.3 11.3 20.2 23.6 8.8
Private label 115.3 7.6 13.2 15.6 13.2
Jazz Photo 29.1 31.6 3.3 6.4 33.8
Keystone 7.7 116.9 0.9 1.5 118.4


* BLANK AUDIO/VIDEO CASSETTES

The hottest category of the mid-1980s has cooled off a lot. But suppliers say that new technology is going to help pump additional sales in the future. The lowdown: Retailers are actually giving blank cassettes more space these days, which is certainly music to the ears of the major manufacturers in the market.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
DRUG $149.6 -4.4%
MASS $387.1 -0.5%
FOOD $62.0 -15.3%
TOTAL $598.7 -3.2%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
BRAND
Sony $89.9 21.1% 15.0% 17.4
RCA 51.4 -22.4 8.6 8.2
Maxell 38.7 67.4 6.5 5.2
Maxell HGX 34.0 -2.3 5.7 5.2
Maxell GX Silver 32.0 -4.1 5.3 9.0
Fuji HQ 28.6 -11.3 4.8 9.0
TDK 24.0 173.7 4.0 3.4
Memorex 22.5 428.7 3.8 1.9
TDK Revue 20.8 -24.2 3.5 4.8
TDK D 14.9 -28.0 2.5 3.8
VENDOR
Sony $157.0 5.9% 26.2% 33.5
Maxell 155.8 8.9 26.0 28.7
TDK 116.1 -8.9 19.4 21.1
Fuji 56.4 1.3 9.4 14.5
RCA 51.4 -22.4 8.6 8.2
 % change
 vs. year ago
BRAND
Sony 16.4%
RCA -17.9
Maxell 66.9
Maxell HGX -1.0
Maxell GX Silver 4.5
Fuji HQ -3.9
TDK 161.8
Memorex 164.9
TDK Revue -25.4
TDK D -26.6
VENDOR
Sony 8.8%
Maxell 10.6
TDK -13.1
Fuji 0.8
RCA -17.9


* BABY CARE AND SAFETY ACCESSORIES

The baby boomlet--the offspring of the baby boomers--are having kids and have a lot of disposable income to spend on their babies. That's excellent news for both retailers and suppliers, who are rushing out new items seemingly on a daily basis. Grocery stores are leading the charge, using the baby food section as an anchor to build overall baby care volume.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
MASS $466.0 17.7%
FOOD $13.8 16.0%
DRUG $11.2 8.7%
TOTAL $491.0 17.4%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
BRAND
Safety 1st $78.7 11.3 16.0% 10.9
Cosco 51.2 16.5 10.4 1.9
Century 39.6 75.3 8.1 0.7
First Years 25.4 1.9 5.2 4.6
Gerico Gerry 22.9 11.6 4.7 1.5
Fisher Price 19.3 -23.9 3.9 0.8
Graco 18.9 140.1 3.9 0.9
Playtex 18.4 NA 3.8 2.9
Diaper Genie 12.6 -63.9 2.6 2.1
Century Room 11.3 4.4 2.3 0.2
VENDOR
Safety 1st $82.5 10.9% 16.8% 11.3
Cosco 80.9 18.8 16.5 2.5
Century 65.4 35.5 13.3 1.2
First Years 39.9 -2.1 8.1 7.3
Evenflo 39.0 67.9 7.9 1.1
 % change
 vs. year ago
BRAND
Safety 1st -0.3%
Cosco 11.1
Century 60.0
First Years -3.5
Gerico Gerry 17.6
Fisher Price 21.2
Graco 71.4
Playtex NA
Diaper Genie -63.8
Century Room 17.7
VENDOR
Safety 1st -0.7
Cosco 14.8
Century 29.5
First Years -5.8
Evenflo 42.2


* HOUSEHOLD TAPE

Supermarkets are outperforming the rest of mass retail in tape dollar sales growth, a surprising trend. While the overall category produced just a 0.1 % dollar volume gain, food stores posted a 2.0% increase in the tracked period. 3M continues to dominate sales with nearly two of every three sales in mass retail outlets. What does this say? It says that advertising certainly does work, especially when you have money to do a lot of it.
RETAIL CLASS
Dollar sales (millions) & % change vs. years ago
FOOD $81.8 2.0%
DRUG $82.5 -2.4%
MASS $191.8 0.4%
TOTAL $356.2 0.1%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
BRAND
Scotch Household $163.1 4.3% 45.8% 69.4
Manco 62.6 -2.8 17.6 30.9
Scotch Magic 52.9 2.5 14.9 32.4
Private label 26.9 -11.6 7.6 28.7
Tartan 11.2 -0.9 3.1 4.9
Manco Duck 10.1 -27.9 2.8 2.9
Quickstik 4.5 1.52 1.3 2.0
3M 4.2 40.8 1.2 2.5
Manco E-Z Start 2.8 -1.6 0.8 1.0
Action 1.9 -13.2 0.5 1.0
VENDOR
3M $236.9 2.9% 66.5% 112.3%
Manco 78.9 -4.8 22.2 35.9
Private label 26.9 -11.6 7.6 28.7
Tri-Pak 4.5 14.9 1.3 2.1
Nat Tape 2.7 -5.5 0.8 1.4
 % change
 vs. year ago
BRAND
Scotch Household -1.5%
Manco -5.7
Scotch Magic -7.8
Private label -9.9
Tartan -1.4
Manco Duck -32.1
Quickstik 17.9
3M 2.5
Manco E-Z Start -2.2
Action -15.2
VENDOR
3M -4.4%
Manco -6.6
Private label -9.9
Tri-Pak 17.7
Nat Tape -11.4


* FIRE LOGS

Though still a relatively small category, firelog sales are hot, hot, hot in mass retail outlets. A 30%-plus increase in dollar sales and a 19.5% gain in unit sales is among the best of any nonfoods category in the tracked period. Duraflame and Pine Mountain are the largest national brands in the category, where sales start in mid-October and peak around Christmas. But private label sales are growing at a strong rate as well.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
FOOD $138.3 36.2%
MASS $36.8 23.5%
DRUG $12.4 21.9%
TOTAL $187.6 32.5%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
BRAND
Private label $41.7 28.2% 22.2% 13.3
Duraflame 28.9 23.7 15.4 3.7
Pine Mountain 23.4 56.7 12.5 7.1
Duraflame Xtratime 20.2 7.5 10.8 7.7
Starter Logg 11.7 14.2 6.3 3.4
Duraflame Crackle 8.5 84.6 4.5 1.9
Duraflame Anytime 6.2 6.0 3.3 3.7
Pine Mtn. Crackle 3.7 2,194.0 2.0 0.7
Hearthlogg 3.6 5.9 1.9 0.9
VENDOR
Duraflame $71.3 29.6% 38.0% 19.1
Private label 41.7 28.2 22.2 13.3
Pine Mountain 29.2 81.0 15.6 8.4
Forrest Tech 15.4 11.0 8.2 4.4
Conros Corp. 9.9 7.8 5.3 6.2
 % change
 vs. year ago
BRAND
Private label 15.0%
Duraflame 9.0
Pine Mountain 45.0
Duraflame Xtratime 1.1
Starter Logg 6.1
Duraflame Crackle 62.5
Duraflame Anytime -1.9
Pine Mtn. Crackle 1,442.9
Hearthlogg 9.5
VENDOR
Duraflame 14.1%
Private label 15.0
Pine Mountain 60.1
Forrest Tech 1.5
Conros Corp. 13.9


* DISPOSABLE DIAPERS/TRAINING PANTS

Private label and other value-priced brands are winning the disposable diaper battle on retail shelves. Private label dollar sales grew by nearly 20%, compared with lower-or no-growth for all of the major national brand companies.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
FOOD $1,789.1 -4.9%
DRUG $350.6 0.2%
MASS $2,025.5 3.4%
TOTAL $4,165.3 -0.6%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
BRAND
Huggies Ultrafit $900.0 -4.3% 2l.6% 66.5
Private label 793.3 19.6 19.0 96.9
Pampers Baby Dry 608.2 4.1 14.6 44.2
Huggies Pull-Ups 361.9 3.4 8.7 30.7
Pampers Premium 264.9 17.9 6.4 19.6
Luvs Ultra Leak 238.2 NA 5.7 18.9
Huggies Supreme 192.6 16.8 4.6 14.1
Luvs Ultra Stretch 183.5 -59.0 4.4 18.4
Huggies Goodnites 135.9 2.9 3.3 12.1
Drypers 99.9 -28.5 2.4 11.3
 % change
 vs. year ago
BRAND
Huggies Ultrafit -10.4%
Private label 3.2
Pampers Baby Dry -7.1
Huggies Pull-Ups -11.8
Pampers Premium 16.2
Luvs Ultra Leak NA
Huggies Supreme 8.0
Luvs Ultra Stretch -59.2
Huggies Goodnites -12.6
Drypers -38.1


* DOG/CAT NEEDS

Supermarkets are gaining market share in the dog/cat needs category simply by stocking a greater selection of merchandise and ensuring that the consumer knows the merchandise is available in their stores. The overall category is also posting solid sales gains.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
FOOD $200.5 6.0%
DRUG $23.4 -5.2%
MASS $850.6 3.3%
TOTAL $1,074.5 3.6%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago Share (millions)
VENDOR
Hartz Mountain $253.2 5.0% 29.0% 63.9
Doskocil 82.6 8.5 9.5 5.3
Van Ness 69.0 1.8 7.9 22.0
Private label 54.3 6.0 6.2 14.3
Rose American 44.9 -4.4 5.1 12.6
BJ Products 38.2 19.0 4.4 2.1
Sergeants 24.8 -13.1 2.8 7.2
American Leather 18.7 1.1 2.1 5.3
Lambert Kay 18.3 -3.6 2.1 3.7
Eight in One 17.1 1.1 2.0 4.5
 % change
 vs. year ago
VENDOR
Hartz Mountain -1.3%
Doskocil 3.8
Van Ness -1.1
Private label 6.8
Rose American -5.2
BJ Products 20.4
Sergeants -10.6
American Leather -0.3
Lambert Kay -8.4
Eight in One 0.9
(includes brushes, collars, flea & tick collars, shampoos, leashes,
toys)


* NON DOG/CAT PET NEEDS

Supermarkets lost sales in the non-dog/cat pet care category due, in large part, to the failure of many retailers to develop a comprehensive strategy with the category. Retailers, many suppliers say, need to make the owners of these types of pets aware that they sell these products.
RETAIL CLASS
Dollar sales (millions) & % change vs. year ago
FOOD $17.1 -4.8%
DRUG $7.3 -13.9%
MASS $355.6 5.5%
TOTAL $380.6 4.5%
Note: Table made from pie chart
 Dollar sales % change Dollar Unit sales
 (millions) vs. year ago share (millions)
VENDOR
Private label $45.1 6.6% 11.9% 76.5
Aquaria 41.3 4.2 10.9 6.5
Penn-Plax 27.0 10.6 7.1 5.8
Hartz Mountain 21.4 -29.8 5.6 5.8
Cedar Works 20.1 3.7 5.3 1.9
Willinger Bros. 19.7 -15.5 5.2 3.8
Perfecto 16.3 77.5 4.3 0.3
Opus 15.6 -4.0 4.1 2.1
American Wood 14.6 -10.3 3.8 3.6
Perky-Pet 14.3 7.7 3.8 2.3
 % change
 vs. year ago
VENDOR
Private label 3.6%
Aquaria 2.5
Penn-Plax -6.0
Hartz Mountain -22.6
Cedar Works 4.1
Willinger Bros. -2.7
Perfecto 47.2
Opus -10.3
American Wood -8.0
Perky-Pet 7.9
(includes aquarium, bird cages, bird needs, fish bowls, hamster
cages, toys)
COPYRIGHT 2001 MacFadden Communications Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Publication:Grocery Headquarters
Date:Aug 1, 2001
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Previous Article:The proof is in the numbers.
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