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General Magic Selects LinkShare As Web Affiliate Partner to Promote Voice-Enabled Services Online.

SUNNYVALE, Calif.--(BUSINESS WIRE)--July 6, 1999--

General Magic, Inc. (Nasdaq:GMGC) today announced it has selected LinkShare Corporation as a Web affiliate partner to attract new subscribers for General Magic's voice-enabled services.

The LinkShare Network(TM), a powerful merchandising tool and service for developing online sales channels, will be used to promote General Magic's Portico(TM) virtual assistant service and new myTalk(TM) free e-mail service.

LinkShare facilitates e-commerce by providing companies doing business on the Web with the tools and technology to cross-refer their customers. LinkShare specializes in brokering affiliate programs between Web businesses to help them generate revenue for each other.

General Magic develops and markets voice-enabled services that make it easy for people to access and act on information using any telephone and their own spoken words. Its Portico service, launched in July 1998 for mobile professionals, provides many of the services of a human assistant on an around-the-clock basis. Subscribers have access to voice mail, e-mail, calendar, address book, news and stock quotes, either over any telephone or using a standard Web browser from a personal computer.

myTalk, launched June 15, 1999, offers consumers free access to their e-mail over the phone or from a Web browser. The service, available at, is supported by ad sponsorship and has attracted more than 30,000 members since it was introduced.

"Teaming with LinkShare allows us to cost effectively extend awareness of the General Magic brand and our unique services to a large online community," said Kevin Wray, director of Web Strategy and Programs at General Magic. "By establishing relationships with LinkShare's merchant and affiliate sites, we have the opportunity to increase traffic to our Web sites and further enhance our Internet marketing sales efforts.

"This alliance with General Magic provides a great opportunity for LinkShare," said Stephen D. Messer, chair, LinkShare. "General Magic's remarkable voice services and technology allied with LinkShare's leadership position in partnership-based marketing programs make this a powerful combination."

About General Magic

General Magic offers integrated voice-enabled services that make communication and access to information easy and convenient. The company's development efforts are founded on its patented agent technology and innovative magicTalk(TM) voice user interface to provide simple, yet effective ways for people to keep in touch with the information they need to be successful. For more information on General Magic, visit Investors with questions may call Shareholder Communications at 877/245-6973.

About LinkShare Corporation

LinkShare Corporation ( is the leader in harnessing the power of the Web as a marketing tool. LinkShare's partnership-based selling models are an essential part of the marketing mix and a necessary complement to traditional marketing vehicles such as advertising. In addition to providing technology, LinkShare serves as an independent third party, tracking and verifying customer referrals and transactions, and managing the related revenue structures. The company currently services more than 150 retailers and manages a network of tens of thousands of affiliate sites. New LinkShare affiliates can register with LinkShare at LinkShare is privately owned and headquartered in New York City, with offices in San Francisco and Denver.

General Magic, magicTalk, myTalk and Portico are trademarks of General Magic, Inc., which may be registered in certain jurisdictions.

LinkShare Network is a trademark of LinkShare Corporation.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 6, 1999
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