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Gatecrasher brand is heading this way; Boutique be here club may next year.

Byline: Chris Brown

ONE of the biggest brands in the UK club world is looking to open anew base in Liverpool. Superclub Gatecrasher, renowned for its dance club nights and Summer Sound System Festival events, wants to open a new kind of club in the city.

The venue will form part of a five-year pounds 15m expansion plan for the Sheffieldclub.

Although there are no confirmed details about where the venue in Liverpool could be sited, it may be opened in the city as early as the beginning of next year.

Gatecrasher plans to develop what they calla ``boutique club'' which it will spread out across thecountry.

It is hoped the design will mix the style of a boutique hotel with anightclub.

The company is also moving away from the dance nights ,whichmade the brand so popular, with a shift into disco,hip-hop and pop as well as the type of music .

The first of the boutique clubs will be set up in Gatecrasher's spiritual home of Sheffield named Gatecrasher One. The company is also looking at Birmingham, Brighton, Leeds, Glasgow, Bristol, Cardiff, Newcastle and Dublin as other possible locations.

A spokeswoman for Gatecrasher said: ``Liverpool is one of the country's most vibrant cities. It has a cosmopolitan feel which fits the direction which Gatecrasher wants to go in.

``The idea of aboutiqueclub will mean that it will have the feel of a boutique hotel but will alsofeaturemusic.

``There will be different types of music as well with live bands featuring.''

Simon Raine, founder and managing fi rector of Gatecrasher said: ``Gatecrasher One will be the first in a series of 10 unique nightclubs that will become synonymous with high quality,each with individual and cutting edge design, traditionally incorporating Gatecrasher's high production values, with the focus very much on making the `experience' for the clubber.

``We believe dance is returning to being part of a night out. Gatecrasher nightclubs have both domestic, UK and international market appeal and exposure from our extensive brand exposure, touring operations and record sales.''

The news comes a week after work in the new lounge bar Baby Creambegan.

Beige on the Albert Dock has closed and Cream's new bar will take over in its place when it opens in October.

Baby Cream bars in cities such as Leeds, Manchester and Swanseaarealso planned.

The deal is part of a partnership with Cream and the Lyceum Group that owns Blue and the Pan-American.

The bar will hold 500 people and there will alsobea restaurant and private lounge.


GRAND PLAN: How Gatecrasher's new complex in Liverpool will look according to computer-rendered artist's impression; DANCEFLOOR: Gatecrasher is one of the biggest club brand names in the country
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Copyright 2003 Gale, Cengage Learning. All rights reserved.

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Publication:Daily Post (Liverpool, England)
Date:Aug 2, 2003
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