Printer Friendly

Gartner Predicts the Dominance of Three E-Marketplace Business Models.

Business Editors & High-Tech Writers

STAMFORD, Conn.--(BUSINESS WIRE)--Aug. 1, 2000

By 2005, However, Global 2000 Companies Will See Less Than

15 Percent of All Procurement Performed Through Marketplaces

Gartner Group Inc. (NYSE:IT)(NYSE:ITB) today announced that e-marketplaces will facilitate 37 percent of total business-to-business (B2B) e-commerce transactions through 2004.

However, only three e-marketplace business models will survive. Gartner recommends that enterprises focus on developing the right set of marketplace participation priorities based on competitive pressures and opportunities to reduce costs. Gartner further recommends that marketplaces focus their efforts to seize the opportunity to dominate their segments.

The great e-marketplace shakeout has begun. As venture capital dries up in the B2B space, and as brick-and-mortar companies launch competing initiatives, cash liquidity becomes vital to survival. E-marketplaces will consolidate quickly as many become unable to live on transaction fees alone.

The marketplace value proposition must extend beyond re-intermediation to include new ways for participating enterprises to source and deploy IT resources. Operating costs are skyrocketing as new B2B technologies emerge and are integrated with legacy systems. The evolution of the technology is expensive and is not timely. Full maturity of the functionality and the appropriate technology is not expected until 2003. By 2005, global 2000 companies will see less than 15 percent of all procurement performed through marketplaces.

The issue of which companies will survive the e-marketplace shakeout largely depends on capital and on business models. By 2005, three dominant marketplace business models will control 95 percent of the market: business services marketplaces, commodities marketplaces and integration services marketplaces. Marketplaces that try to be all of those will fail, but marketplaces that focus and execute well will dominate their segments.

Business services marketplaces will deliver buyer-supplier value by providing focused support for business process and support for trading partner relationships. Examples include financing options for goods or services purchased, as well as fulfillment and delivery services offered by logistics marketplaces. Over time, services provided by business services marketplaces will enable enterprises to outsource some buying activities, reduce the cost of buying and reduce the cost of sales.

Commodities marketplaces will replace some of today's inefficient markets that protect profit margins through asymmetric information, inefficient spot markets and excess product auctions. Those marketplaces will also allow for speculation of commodities and futures in product and service categories where that is not feasible today. Gartner predicts that for suppliers participating in commodity marketplaces, marketing will radically evolve, and price hedging and capacity management and sales will become core success factors.

Integration services marketplaces will focus on linkages between trade entities and process definition rather than on business functionality. That is because the inherent splintering of marketplace functionality will seed market demand for simplified interoperation approaches, alleviating the system integration strains for enterprise-to-marketplace and marketplace-to-marketplace communication. This powerful new player will introduce a convergence of the marketplace, application software, and application services provider business models.

"In order to survive, e-marketplaces must overcome increased operating costs and provide an extremely compelling reason for moving tightly integrated business processes to a marketplace," said Carl Lenz, a Gartner research director. "The complexity of enabling suppliers to participate in a marketplace has been overlooked. Marketplace functionality and participation are currently limited, but by 2005 more than 500,000 companies will participate in marketplaces as buyers or sellers, or both."

Gartner B2B eMarketplaces Conference

Gartner analysts will examine the future of e-marketplaces during the upcoming Gartner B2B eMarketplaces conference, to be held Nov. 6-8, 2000, in Boston. The event will bring together pure-play dot-com company marketplaces, brick-and-mortar companies that are launching marketplaces, brick-and-mortar companies that are participating in marketplaces as sellers and buyers, as well as key vendors supplying software and services to this rapidly growing sector. Additional information on the event is available on Gartner's Web site at

About Gartner

Gartner provides unrivaled thought leadership for more than 10,000 organizations, helping clients to achieve their business objectives through the intelligent and efficient use of technology. Additionally, Gartner helps technology companies identify and maximize technology market opportunities. Gartner's technology content and strong brand reach IT professionals globally through Gartner Research, its research and advisory unit; Gartner Services, its custom consulting unit; Gartner Events, including Gartner's renowned Symposia; and

Gartner subsidiary TechRepublic Inc. ( is the leading online destination developed exclusively for IT professionals by IT professionals. Gartner, founded in 1979 and headquartered in Stamford, Conn., achieved fiscal 1999 revenues of $734 million. Gartner's 3,600 associates, including 1,200 research analysts and consultants, are in more than 80 locations worldwide. For more information about Gartner's industry-leading products and services, please visit us on the Web at
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Aug 1, 2000
Previous Article:Trend Micro Teams With Compaq for Global Internet Virus Protection.
Next Article:Iwerks Entertainment Inc. Announcement.

Related Articles
Transportation eMarketplaces Are Revving Up.
Gartner Says North American B2B E-Market Maker Revenue Grew 171 Percent in 1999; Gartner Conference to Discuss the Future of Online Marketplaces and...
Future of Online Marketplaces and Exchanges To Be Discussed at Gartner's B2B eMarketplaces Conference; Conference to Take Place November 6-8 in...
Gartner Says Three e-Marketplace Models Will Control the B2B Market by 2005.
Gartner's B2B eMarketplaces Conference Sold Out.
[0] Gartner's B2B eMarketplaces Conference Sold Out.
emarketplaces to boom in Europe. (E-Commerce News).
Top 10 emarketplace services firms earn 47% of market's revenues.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters