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Garrick-Aug joint ventures with German retail experts.

Advancing the concept of trans-Atlantic retailing, Garrick-Aug Worldwide and Brockhoff & Zadelhoff Immobilien GmbH of Essen, Berlin and Frankfurt, announced the formation of a joint venture that combines the resources of one of America's largest retailing brokerage with those of its German counterpart.

The new venture, which was formalized at the New York offices of Garrick-Aug Associates Store Leasing, Inc., will assist the expansion of American retail and restaurant chains into Germany and similar moves by German firms into the United States.

The agreement was signed by Charles Aug, chairman of Garrick-Aug Worldwide, Ltd., and Eckhard Brockhoff, managing director of Brockhoff & Zadelhoff Immobilien GmbH. Ron Rosenblat, senior vice president of Garrick-Aug Worldwide, was named managing director of the joint venture for Garrick-Aug Worldwide.

The Essential purpose of the venture is to give expansion-minded firms in the United States and in Germany the most complete information and expert assistance in the "where and how" of their expansion.

Garrick-Aug has a comprehensive data base, updated every six months, on 250 market districts in Metro New York, and access to businesses expanding in Europe.

Garrick-Aug Associates Store Leasing, Inc., and Brockhoff & Zadelhoff Immobilien GmbH have fluent bi-lingual staffs. They cite numerous cases in which their companies played an important role in the expansion of various chains throughout the market. Both cite numerous cases in which they were responsible for target market penetration to assist retailers, chain restaurateurs and retail service businesses.

Their clients have developed these prime locations for lease for their products or services and, in turn, have moved forward to dominate their respective retail markets.

The joint venture follows the establishment of Garrick-Aug Worldwide's office in Paris, where significant retail leases were arranged for such famous stores as Paloma Picasso designer showcase, Michael Perry shoes and accessories, a Haagen Dazs ice cream store and a Petland pet shop.

In addition to the firm's presence in Germany and France, Garrick-Aug Worldwide this year will begin its expansion into Spain, Italy, Scandinavia and Asian cities.

Garrick-Aug Worldwide currently is the exclusive American leasing agent for Capital & Counties and Norwich Union Real Estate Managers, two of the U.K.'s largest retail property developers.
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Title Annotation:Garrick-Aug Worldwide and Brockhoff and Zadelhoff Immobilien GmbH form joint venture
Publication:Real Estate Weekly
Date:Mar 11, 1992
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