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GameStop and Jolt Online Gaming Announce First Joint Free-to-Play Game.

Legends of Zork[TM] game and sweepstakes offer a grand prize of one year of free video games

GRAPEVINE, Texas -- GameStop Corp. (NYSE: GME) and Jolt Online Gaming today announced the launch of their first free-to-play program involving the Legends of Zork online game and a companion consumer sweepstakes offering one year of free video games as the grand prize. To enter the sweepstakes, simply pick up a free promotional card at any U.S. GameStop location and register with the unique code at www.LegendsOfZork.com. Legends of Zork is free to play from any Internet browser (no download required).

The Legends of Zork promotional cards are limited and available on a first-come, first-served basis exclusively to GameStop customers. Players who pick up a free promo card will also receive a limited edition 'Steampunk Knight' in-game avatar. The sweepstakes starts today and ends April 30, 2010. Complete game and sweepstakes details, including the grand prize value, can be found at www.LegendsOFZork.com.

The Legends of Zork promotion is the first consumer initiative launched by GameStop and Jolt Online Gaming. Dublin, Ireland-based Jolt is a global publisher and aggregator of free-to-play browser games. Jolt is functioning as an independent GameStop operating unit under the direction of company founder and Chief Executive Officer Dylan Collins, and is now a part of GameStop's Digital Ventures division.

"GameStop provides Jolt with a great opportunity to expand its reach and influence in the digital gaming space with immediate access to millions of customers a year," Collins said. "We will continue working with publishers and IP holders to develop their properties for the free-to-play market, and then leverage GameStop's global retail footprint to offer those games as exclusive content to customers."

According to J. Paul Raines, GameStop's chief operating officer, Jolt is a way to offer content owners the ability to bring new gaming opportunities to market in a fresh and exciting way. He said Jolt will be exclusive to GameStop and, as such, will be used to benefit GameStop's business partners.

"Legends of Zork is an example of how Jolt helps us build our digital business platform," said Raines. "This initiative will help us leverage the growing free-to-play game genre with GameStop's robust global multi-channel distribution network."

About GameStop Corp.

Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P 500 company, is the world's largest video game and entertainment software retailer. The company operates 6,450 retail stores in 17 countries worldwide. The company also operates an e-commerce site, GameStop.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.

About GameStop Digital Ventures

GameStop Digital Ventures (GDV) is the global strategy, M&A and incubation arm of GameStop. GDV is focused exclusively on innovative game and game-related products, services and technologies worldwide. The company looks for partnership, acquisition and, in some cases, investment opportunities where it can accelerate the growth of those opportunities through GameStop's global financial, management, retail and digital resources. GDV is based in El Segundo, Calif.

About Jolt Online Gaming

Jolt Online Gaming is one of the leading global browser game publishers, with a specific focus in North America and the UK. Jolt develops and publishes online games that are free-to-play and can be accessed from any Internet browser. Jolt's portfolio includes Legends of Zork[TM] (www.LegendsofZork.com), Utopia Kingdoms (www.UtopiaKingdoms.com) and the forthcoming Playboy Manager (www.PlayboyManager.com). The company was founded by Dylan Collins, a serial online games entrepreneur, in 2008 and has acquired several other gaming properties including Trukz.com, Jolt.co.uk and Swirve.com. More information is available at www.JoltOnline.com or you can follow the daily Jolt commentary at www.twitter.com/JoltOnline.
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Publication:Business Wire
Geographic Code:1U7TX
Date:Mar 26, 2010
Words:671
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