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GULL LABS FIELDS SALES FORCE, NAMES MANAGER

 GULL LABS FIELDS SALES FORCE, NAMES MANAGER
 SALT LAKE CITY, April 29 /PRNewswire/ -- Gull laboratories Inc.


(NASDAQ: GULL), a Salt Lake City-based manufacturer and marketer of diagnostic test kits and health products has appointed Robert Kaelin National Sales Manager of the company's newly-created network of manufacturer's representatives. The addition of approximately 30 manufacturer's representatives, which will provide coverage for over 90 percent of the market, marks Gull's initial effort in bringing its products directly to the domestic hospital and clinical laboratory market.
 Kaelin was reassigned from a similar position with the Company's Health Products Division. He joined Gull Laboratories in 1990 with 20 years experience in pharmaceutical sales with Miles Laboratories, Richardson Vicks Health Care, Whitehall Laboratories and McNeil Laboratories.
 Ernest Sumsion, vice president, marketing, said, "Our strategic emphasis in 1992 is to build market position domestically by expanding the distribution channels for our diagnostic products. This direct sales force for Gull-labeled product, combined with the OEM distribution agreements that have recently come into being, completely changes how we promote and distribute Gull's diagnostic products to customers. Our record first quarter of $2.2 million in revenues and a 38 percent increase in earnings was achieved without contributions from our OEM distribution, so we expect to see a continued increase in sales." The new U.S. domestic marketing efforts will complement Gull's strong international presence. Export sales have accounted for over 50 percent of sales during most of Gull's history.
 Founded in 1974, Gull Laboratories develops, manufactures and markets high-quality diagnostic test kits for the detection of infectious diseases. The company markets these products for use in hospitals and clinical laboratories around the world. In addition, Gull manufactures natural medicines and performs health product packaging for the natural health products market.
 -0- 4/29/92
 /CONTACT: Peter Van Duser of Gull Laboratories, 801-263-3524; or John Metzger of Metzger Associates, 303-786-7000, for Gull Laboratories/
 (GULL) CO: Gull Laboratories Inc. ST: Utah IN: HEA SU: PER


BB -- DV009 -- 4403 04/29/92 12:51 EDT
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Publication:PR Newswire
Date:Apr 29, 1992
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