GUILT-FREE CHOC, GIRLS; Mars to bring out the one-bite bar.
SWEET makers Mars are launching new mini-bars - to try to increase their sales to chocoholic women.
The bite-sized pieces have just 38 calories and 1.4grams of fat each and are designed as "guilt-free" snacks.
Research shows many women are consumed with guilt if they eat a whole chocolate bar.
The miniature Mars bars come in a slim packet of five and company bosses believe they'll particularly appeal to figure-conscious women.
All five pieces only add up to 190 calories, compared with 295 calories for a full-sized bar.
The new bars, called 5 Little Ones, go on sale next week at 29p a packet.
A survey for the confectionery giant shows 20 per cent of women admit they can't live without chocolate.
It comes fifith on a list of things women rate most important - after family, friends, money and love.
A Mars spokesman said: "The traditional Mars bar is incredibly popular with men and women alike.
"However, there's no doubt some women feel guilty if they eat a lot of chocolate. We think the new little bars are the perfect solution for them.
"We're confident the new bars will be a great success, especially with women."
Although Mars is already sold in fun-sized pieces, these are primarily aimed at children.
And they come in big bags, providing far more of a temptation for chocoholic women.
The firm also sells a low-fat bar called Flyte, but this tastes completely different from the traditional Mars.
Mars is Britain's second most popular chocolate bar, after Kit Kat, with sales of pounds 152million a year.
It was first launched in the UK in 1932 by American entrepreneur Forrest Mars.
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|Publication:||Daily Record (Glasgow, Scotland)|
|Date:||Nov 10, 2000|
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