Printer Friendly

GSK launches toothpaste campaign.

GlaxoSmithKline (GSK) has launched of a region-wide campaign to demonstrate the efficacy of its toothpaste that is formulated to offer sensitivity relief within 60 seconds to people suffering from sensitive teeth.

Titled Sensodyne Rapid Action '60 Second Challenge', the campaign began recently at Deira City Center, followed by Mall of the Emirates, Dubai Mall and Mirdif City Center.

Tooth sensitivity sufferers visiting these malls will be invited to take up the Rapid Action '60 Second Challenge' at the cafe-styled stands where ice cream and cold water -- items known to cause most discomfort to people suffering from sensitive teeth - will be served.

Those taking up the challenge will apply Sensodyne Rapid Action to the sensitive area for 60 seconds, after which contestants will be able to have the ice cream or cold water without any pain of sensitivity.

Dentine hypersensitivity is a common problem affecting 1 out of 3 people, yet many do not actively address it, a statement said.

People develop sensitive teeth when the soft, inner core of the teeth, becomes exposed. This can happen due to factors such as abrasion from tooth-brushing, acid erosion which dissolves the enamel or tooth grinding that causes the enamel to be worn away leading to sensitivity, it added.

The Sensodyne Rapid Action '60 Second Challenge' is an initiative that will also be launched across the Middle East, according to the statement. -- TradeArabia News Service

Copyright 2011 www.tradearabia.com

Copyright 2011 Al Hilal Publishing & Marketing Group

Provided by Syndigate.info an Albawaba.com company
COPYRIGHT 2011 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2011 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:TradeArabia (Manama, Bahrain)
Date:Mar 16, 2011
Words:252
Previous Article:Du launches voice hubbing service.
Next Article:Wage protest by Oman oil workers.
Topics:

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters