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GROWTH COMPANIES' CONTINUED CONFIDENCE IN ECONOMY TEMPERED BY DECREASED NEAR-TERM GROWTH ESTIMATES FOR THEMSELVES: COOPERS & LYBRAND SURVEY

GROWTH COMPANIES' CONTINUED CONFIDENCE IN ECONOMY TEMPERED BY DECREASED
 NEAR-TERM GROWTH ESTIMATES FOR THEMSELVES: COOPERS & LYBRAND SURVEY
 NEW YORK, July 27 /PRNewswire/ -- While the majority of CEOs of America's fastest growing companies continue to be positive about the nation's economy, they have scaled back near-term growth estimates for their own companies, according to the latest Coopers & Lybrand "Trendsetter Barometer" survey, completed at the end of June.
 Looking ahead to year-end 1992, the vast majority of growth company CEOs foresee positive economic growth for the country as a whole: 86 percent, up slightly from 82 percent in March. CEOs predict a national growth rate of 2.89 percent, almost mirroring their March forecast of 2.90 percent, "Trendsetter Barometer" finds. Furthermore, looking 12 months ahead, almost two-thirds of the CEOs interviewed (64 percent) report guarded optimism about the economy, down slightly but consolidating a sharp increase to 68 percent in March from a low of 42 percent last December. Only 6 percent are outright pessimistic, compared to 10 percent three months before.
 Yet CEOs' near-term growth estimates for themselves are more cautious, according to the survey. Growth company CEOs have scaled back their anticipated growth rates for year-end to 24.6 percent, a period- to-period reduction of 9 percent from the 27 percent rate predicted in March, the survey reveals.
 "The decrease in our panelists' near-term growth expectations for their own companies is a troubling sign," explained Tom Basilo, a partner with Coopers & Lybrand's Emerging Business Services group. "It is reassuring to note, however, that over the longer term, CEOs are more sanguine. When asked to project one year ahead to June 1993, their growth rates bounce back to 26.3 percent."
 Plan to Add Jobs, But Less White-Collar Support
 Growth company CEOs continue to plan to add more jobs: 81 percent say they will add employees over the next 12 months, paralleling 80 percent in the March survey. Only 5 percent of growth CEOs now plan to reduce their work force, up from 3 percent in March. Overall, "Trendsetter Barometer" CEOs expect to add 15.3 percent more employees to their present work force in the next 12 months.
 Continuing earlier patterns, 46 percent of growth company CEOs say they will look to hire more professionals and technicians, and 42 percent will add sales and marketing personnel.
 However, "Trendsetter Barometer" found a sharp downturn in plans to add white-collar support this quarter. Only 27 percent of CEOs cite plans to add jobs in this area, down from 36 percent in March.
 "Trendsetter Barometer" found that service industries continue to be more aggressive in adding jobs than the product sector, with 17.2 percent employment growth planned over the next 12 months compared to 13.5 percent growth planned by product companies.
 "This trend is consistent with the greater impact of the recession on growth firms in the product sector," explained Basilo. "We will be watching for signs of resurgence among these product companies in the months ahead."
 Coopers & Lybrand's "Trendsetter Barometer" is developed and compiled by the firm's Emerging Business Services group with assistance from the opinion and economic research firm of Business Science International. At each Coopers & Lybrand office, an Emerging Business Services team is available to serve the needs of growing and midsize companies.
 One of the world's leading accounting, tax, and consulting firms, Coopers & Lybrand provides solutions for businesses in a wide range of industries. The firm offers its clients the expertise of more than 17,000 professionals and staff in 100 U.S. offices and more than 67,000 people in 121 countries worldwide.
 -0- 7/27/92
 /NOTE TO EDITORS: Coopers & Lybrand's "Trendsetter Barometer" interviewed CEOs of 328 manufacturing and service companies identified in the media as the fastest growing U.S. businesses over the last five years. The surveyed companies range in size from approximately $1 million to $50 million in revenues/sales. Graphic art available upon request./
 /CONTACT: Maggie O'Donovan, 212-536-3174, or Clare DeNicola, 212-536-1700, both of Coopers & Lybrand/ CO: Coopers & Lybrand ST: New York IN: FIN SU: ECO


CK-LR -- NY070 -- 3532 07/27/92 12:46 EDT
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Date:Jul 27, 1992
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