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GREAT BALLS OF FOIL! CONTESTS RECYCLE OVER 1,400 MILES OF ALUMINUM FOIL

GREAT BALLS OF FOIL! CONTESTS RECYCLE OVER 1,400 MILES OF ALUMINUM FOIL
 RICHMOND, Va., June 4 /PRNewswire/ -- More than 1,600 schools representing nearly one million students in 33 U.S. cities recycled enough aluminum foil in Reynolds Metals Company's (NYSE: RLM) "Great Balls of Foil!" contests this spring to stretch from Washington, D.C. to Oklahoma City.
 The schools brought in over 72,000 pounds, or 36 tons, of aluminum foil balls, creatures and sculptures to Reynolds Aluminum Recycling Centers for recycling in contests to build and recycle the largest aluminum foil ball by weight in their metropolitan areas. That equates to 1,464 miles.
 "We hope these youngsters have learned not only the value of recycling for a better environment, but also that it's as easy to recycle aluminum foil as beverage cans when outlets are available," said John M. Lowrie, vice president and general manager of Reynolds Consumer Products Division.
 Reynolds, the makers of Reynolds Wrap(R) aluminum foil, awarded more than $100,000 in cash prizes to over 300 elementary, middle and high schools during the contests. Each school category received first ($500), second ($250) and third ($100) prizes based on the most foil in pounds recycled per student. A $1,000 grand prize was given in each contest to the largest ball, or amount of foil by weight.
 The most aluminum foil brought in by a single school was 902 pounds from Shepard Hills Elementary School in Oak Creek, Wis., a participant in the Milwaukee contest. Sixty-nine schools there recycled 4,084 pounds (2 tons) of aluminum foil, making that city's competition among the top five in amount of foil recycled.
 Other top contests were in Chicago, where 132 schools brought in 5,674 pounds (2.8 tons); St. Louis, with 100 schools recycling 4,782 pounds (2.4 tons); Raleigh/Durham, N.C., with 67 schools bringing in 4,470 pounds (2.2 tons); and Atlanta, where 100 schools recycled 4,000 pounds (2 tons).
 Reynolds conducted pilot programs in five metro areas last year to increase public awareness about aluminum foil's recyclability, and in those cities alone the company recycled 153,000 pounds of foil in 1991.
 The campaign was expanded this year to 70 markets nationwide. Statistics through April, 1992 show that Reynolds centers in those markets so far this year have recycled a total of 209,000 pounds of aluminum foil or 4,248 miles.
 "Independent research conducted on the 1991 pilot programs confirms that in the test markets more consumers are now aware that foil is recyclable and more households are actually recycling foil," Mr. Lowrie said.
 Research indicated that awareness of aluminum foil's recyclability in the test markets increased 14 percent last year, and the number of households in test markets that reported actually recycling foil grew from eight percent before the program to 25 percent during 1991.
 Reynolds accepts household aluminum foil and foil products, in addition to beverage cans, at its 600 staffed centers nationwide. As part of its current aluminum foil recycling program, the company is working to encourage municipal curbside operations, scrap dealers and other recyclers also to accept foil for recycling.
 "We are excited by our success so far, which has been made possible because of our company's commitment to, and the aluminum industry's strong record in, recycling aluminum beverage cans," Mr. Lowrie said.
 "By recycling aluminum foil, we can build on the 62 percent nationwide recycling rate of aluminum cans to broaden the appeal of aluminum recycling as well as its impact in reducing solid waste," he added.
 1992 GREAT BALLS OF FOIL! CONTEST CITIES
 Albuquerque Hampton Roads Oklahoma City
 Atlanta Houston Orlando
 Baton Rouge Indianapolis Raleigh/Durham
 Birmingham Jacksonville Sacramento
 Charlotte Kansas City Salt Lake City
 Chicago Little Rock San Diego
 Cincinnati Los Angeles San Francisco
 Columbia, S.C. Miami Seattle
 Dallas Milwaukee St. Louis
 Denver Nashville St. Petersburg
 Fort Worth New Orleans Tampa
 -0- 6/4/92
 /CONTACT: Anne F. Waring, Reynolds Metals Company, 804-281-2468/
 (RLM) CO: Reynolds Metals Company ST: Virginia IN: MNG SU:


CM -- CH011 -- 7030 06/04/92 12:13 EDT
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Publication:PR Newswire
Date:Jun 4, 1992
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