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GREAT AMERICAN BACKRUB NAMES TERRANCE MURRAY CEO

 NEW YORK, Nov. 30 /PRNewswire/ -- Terrance C. Murray, 44, has been named chief executive officer of The Great American BackRub, a New York- based retail establishment that provides inexpensive and quick rubs to fully clothed customers.
 In 1984 and 1985, Mr. Murray served as CEO of Supercuts, a national chain of 850 value-priced haircutting salons. He rejoined Supercuts in 1991 as executive vice president of operations. In that capacity, Mr. Murray was directly responsible for franchise support, field staffing, development, training, and operations at more than 100 company owned and operated locations.
 He was also an integral participant of Supercuts' highly successful initial public offering in 1991 and the company's post-IPO investor relations.
 An attorney who had a successful private practice specializing in commercial transactions, Mr. Murray began his professional career with Arthur Anderson & Co.
 The Great American BackRub, which opened its first store at 958 Third Avenue in Manhattan on Oct. 18, is a wholly owned subsidiary of American Pleasure, Inc. The company intends to add additional locations and begin a franchise program in the first quarter of 1994.
 The Great American BackRub is publicly traded on the OTC bulletin board (Symbol: RUBB).
 -0- 11/30/93
 /CONTACT: Joe Carella of Howard J. Rubenstein Associates, Inc., Public Relations, 212-489-6900/
 (RUBB)


CO: The Great American BackRub ST: New York IN: SU: PER

LD-TW -- NY104 -- 8903 11/30/93 16:40 EST
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Publication:PR Newswire
Date:Nov 30, 1993
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