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GRAYSON MOUNTAIN WATER COMPANY ADDS BEVERAGE INDUSTRY SUPERSTAR TO EXECUTIVE STAFF

 GRAYSON MOUNTAIN WATER COMPANY ADDS BEVERAGE INDUSTRY SUPERSTAR
 TO EXECUTIVE STAFF
 BOCA RATON, Fla., Sept. 17 /PRNewswire/ -- Grayson Mountain Water Company president, Chris Morrison, announced today, the addition of beverage industry superstar Roger Catarino as senior vice president of Sales & Marketing. Starting in September, Catarino joins the company's executive staff at their corporate headquarters in Boca Raton, Fla.
 Well known in the beverage industry for almost two decades, Catarino comes to Grayson from Coca-Cola U.S.A., Pepsi Cola Inc., and Anheuser- Busch. As area V.P. for Pepsi Cola South, he was responsible for 28 company-owned bottling plants and called on 17 independent franchise bottlers in five states; boasting annual sales of $500 million.
 Before joining Pepsi, Catarino spent eight years with the Coca-Cola Bottling Company as V.P. and general manager both in Memphis and Florida where he effected sales of $150 million plus. While with Anheuser- Busch, he helped form the National Accounts Department calling on key retail trade customers nationally. Most recently Catarino served as president and chief operating officer for Point of Purchase Video, Inc. Catarino graduated from the University of Chattanooga and participated in an executive MBA program at Harvard.
 "We're delighted to have Roger Catarino on the Grayson team," said Chris Morrison, Grayson president. "Roger has been one of the driving forces in the beverage industry for almost 20 years which is great news for Grayson, especially with our roll-out of Grayson Sparkling."
 Grayson has recently entered the "New Age" beverage category with Grayson Sparkling, its new clear sparkling, flavored water, claiming sales of over 1 million bottles during the first 48 hours on the market. Morrison expects first year sales to reach $30 million and plans to take the company public this year. The naturally flavored, sugar/calorie free beverage is made with mountain water, and is available in 46 states. Since 1988, Grayson has also produced Grayson 100 percent Pure Mountain Water, a government tested bottled water deriving from a deep well source in Virginia and tested 300 percent purer than Evian.
 For more information, contact: Grayson Mountain Water Company, 6401 S. Congress Ave., Suite 270, Boca Raton, FL 33487, 407-241-8805.
 -0- 9/17/92
 /CONTACT: Kim G. Weiss of WW Communications, 407-338-5680, for Grayson Mountain Water Company/ CO: Grayson Mountain Water Company ST: Florida IN: FOD SU: PER


AW-JB -- FL001 -- 0437 09/17/92 08:00 EDT
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Publication:PR Newswire
Date:Sep 17, 1992
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