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GRAYSON GOES NATIONAL WITH SPARKLING WATER

 GRAYSON GOES NATIONAL WITH SPARKLING WATER
 BOCA RATON, Fla., July 29 /PRNewswire/ -- Grayson Mountain Water


Company has entered the "New Age" beverage category with Grayson Sparkling, its new clear sparkling, flavored water, claiming sales of over 1 million bottles during the first 48 hours on the market. Grayson president, Chris Morrison, 41, expects Grayson Sparkling's first year sales to reach $30 million and plans to take the company public this year. The naturally flavored, one calorie beverage made with mountain water, is available in 46 states.
 Grayson Mountain Water Company, one of the fastest growing privately held bottled water companies in the U.S., plans to achieve its marketing goals with the help of a public offering. "We intend on maintaining an aggressive marketing strategy and have seen our sales doubling each month," said Morrison. "Our competitors are selling clear sparkling beverages that contain sugar and calories. Our calorie/sugar free Grayson Sparkling gives us a definite edge in a market comprised of increasingly health-and-diet conscious consumers."
 Since 1988, Grayson has also produced Grayson 100 Percent Pure Mountain Water. Said Charles Campbell, Grayson's director of operations, "We're proud of our position in the bottled water arena and see sales of our original product increasing with the introduction of Grayson Sparkling."
 Grayson Mountain Water Company was incorporated in 1988 and its 100 Percent Pure Mountain Water was tested by government certified labs including WaterTest Corp. in Manchester, N.H. in 1989. The results showed Grayson's water to be one of the purest in the world today. On par with Evian, yet tested as 300 percent purer, Grayson's water tests free from all man-made contaminants deriving from a deep well source in Virginia's Blue Ridge Mountains. Because the water comes from the ground so pure, Grayson is one of the only companies internationally that does not require huge processing filtration systems. Grayson's water is left with a natural balance of minerals and nutrients.
 Grayson has won package design awards for its 100 Percent Pure Mountain Water and was one of the first American companies to utilize all recyclable or biodegradable material in all phases of manufacturing. Grayson's Virginia plant has also won awards for sanitation and bottling technology.
 For more information contact: Grayson Mountain Water Company, 6401 S. Congress Ave., Suite 270, Boca Raton, Fla. 33487, 407-241-8805.
 -0- 7/29/92
 /CONTACT: Kim G. Weiss of WW Communications, 407-338-5680, for Grayson Mountain Water Company/ CO: Grayson Mountain Water Company ST: Florida, Virginia IN: FOD SU: PDT


JJ-AW -- FL003 -- 4485 07/29/92 10:08 EDT
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Date:Jul 29, 1992
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