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GRAVITATE/SIMPLYLOOK TO OFFER WIRELESS INTERNET IMAGING.

Gravitate Inc. is partnering with Simplylook Inc. in a bid to sharply upgrade the current poor quality of wireless Internet imaging delivery and offer richer wireless content for location-based mobile services.

Gravitate, based in South San Francisco and Simplylook of San Jose, Calif., will offer a Location Precise(TM) streaming, interactive image service for users of Internet-enabled wireless communication devices.

Under the terms of the partnership, Simplylook will completely integrate its streaming, interactive image software technology into the Gravitate Platform, the first comprehensive software solution supporting rapid development and delivery of Location Precise services to mobile devices.

To be marketed as a core element of the Gravitate Platform, the total solution will be sold to original equipment manufacturers (OEM) and infrastructure providers, carriers and network operators, and application service providers (ASP) or content providers. Gravitate expects to make the product available to its customers before the end of the first quarter of 2001.

"The inherent issues surrounding wireless services has been the poor quality level of images being sent to a wireless device," said John Trobough, chief executive officer of Gravitate.

"We have found that users are requesting richer content, such as maps and detailed images. Simplylook imaging software makes available some 3G (Third Generation) wireless capabilities even before 3G network infrastructure deployments. With the advanced Simplylook technology integrated into the Gravitate Platform, we offer the first total package that addresses this critical user need."

Simplylook software automatically optimizes images for the screen sizes and resolutions of most wireless devices. It determines the type of device requesting the image and sending the appropriate image for that device. The software also serves up interactive images that allow the user to zoom in/out, pan around the image and access additional information linked to that image.

"Just as wired Internet usage exploded when interactive graphics became an inherent part of browsing, we believe that wireless Internet usage will grow exponentially with the ability to look at high-quality graphics and interactive images," said Rajit Gadh, founder and chairman of Simplylook. "Using the image streaming and caching technology developed by Simplylook, combined with the Gravitate Platform, we feel we can truly enhance the user experience."

Location Precise services employ a convergence of three technologies -- the Internet, wireless communications and mobile positioning -- to enable a whole new class of advanced applications for wireless devices, known as mobile-user-to-mobile-user.

The Gravitate Platform is perfectly suited for this next generation of wireless services as it features capabilities not offered by any other provider of location-based enabling technologies, including the ability to maintain, in real-time, the location of millions of moving data points.

This unique capability, encapsulated in Gravitate's Client Locator and User Discovery System (CLoUDS(TM)), allows application developers to enable services as a function of the proximity of a mobile user to another mobile user.

Simplylook Inc.

Simplylook, based in San Jose, provides software products and consulting services for real-time optimizing and intelligently caching/streaming interactive image to wireless devices. These unique interactive images allow the user to smoothly zoom in/out, pan around the image and access additional information linked to the image.

The software is based on three pending patents developed by the Simplylook team. As a server-side solution, the software is ideal for cell phones and personal digital assistants (PDAs) with limited computing capabilities.

For more information, call Kunal Khatter, vice president, marketing, at 408/423-6679 or visit the Web site at www.simplylook.com.

Gravitate Inc.

Based in South San Francisco and founded in October 1999, Gravitate is a provider of best-of-breed enabling technologies and applications for the rapid development and deployment of Location Precise wireless services. The Gravitate Platform is the first comprehensive software solution and suite of applications supporting mobile-to-mobile and static-to-mobile services deployed on wireless devices.

For more information, visit http://www.gravitate-usa.com or call 866/GRAVITATE (472-8482) or 650/873-4373.
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Publication:Imaging Update
Date:Feb 1, 2001
Words:642
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