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GRANITE BROADCASTING AND ACI FORM JOINT VENTURE TO EXPAND DELIVERY OF NEWS, INFORMATION AND ENTERTAINMENT THROUGH LOCAL AUDIOTEXT SERVICES

GRANITE BROADCASTING AND ACI FORM JOINT VENTURE TO EXPAND DELIVERY OF

NEWS, INFORMATION AND ENTERTAINMENT THROUGH LOCAL AUDIOTEXT SERVICES

New Venture Represents First Time A Television Station Group Will Weave Daily Menu Of Pay-Per-Call And 800-Number Services Throughout Its Local
 Programming Schedules; Bankers Trust Company Is Financial And
 Administrative Adviser On Project Launching This Fall
 NEW YORK, July 7 /PRNewswire/ -- Granite Broadcasting Corporation (NASDAQ-NMS: GBTVK), a publicly traded owner and operator of network- affiliated television stations, and Audio Communications, Inc., a leading audiotext service bureau and information provider, have formed a joint venture to launch a daily menu of customized pay-per-call and 800-number services at each of Granite Broadcasting Corporation's four properties this fall.
 The announcement was made today by Stuart J. Beck, president, Granite Broadcasting Corporation, and Alan Zaretsky, director of sales and marketing, Audio Communications, Inc. (ACI).
 The new audiotext venture represents the first time a television station group will expand delivery of news, information and entertainment by offering interactive 900- and 800-number services as a regular part of its local programming schedules.
 Local audiotext services will be available through Granite Broadcasting Corporation's KNTV, an ABC affiliate serving San Jose, Calif., and the Salinas-Monterey, Calif., market; WPTA-TV, an ABC affiliate in Fort Wayne, Ind.; WEEK-TV, an NBC affiliate in Peoria- Bloomington, Ill.; and KBJR-TV, an NBC affiliate serving Duluth, Minn., and Superior, Wis.
 Beck commented: "Interactive audiotext presents a cutting-edge opportunity for Granite television stations to extend our highly rated news and information franchises, as well as our overall service to the community. We also expect audiotext to play a significant role in our entertainment and promotional plans this fall and during the coming years."
 Each Granite station will have its own interactive software package, tailored to the individual market. The content of the various audiotext services -- easily accessible by telephone -- will be ancillary to the programming currently available on the station.
 The Granite stations are expected to generate significant new revenues by attracting those viewers willing to pay for the convenience of local audiotext services on-demand. The audiotext venture also will provide important new opportunities for advertisers to reach their intended target groups.
 Audiotext programs under consideration by Granite's local station managers include frequently updated news and sports reports; community calendars; stock market quotations; opinion-gathering on local and national issues; local school reports; community-oriented medical news; and travelers weather, among other topics. Entertainment and promotional services also are in development.
 The audiotext services are being designed to enhance local viewer loyalty. Viewers interested in participating in these interactive programs will be clearly informed of the content, convenience, value and pricing through on-air and other promotion. Pay-per-call charges will be reasonably priced in the 75-cents to 95-cents range per minute; occasionally, prices may be higher when a significant portion of audiotext revenues is earmarked for charity. Toll-free 800-number services also will be available.
 ACI's Zaretsky said: "Through this joint venture, Granite and ACI have the opportunity to demonstrate that telephone technology, or audiotext, can effectively be integrated into a broadcaster's core business. Audiotext can extend a station's franchise with convenient localized services for viewers, while creating an additional revenue stream. It also provides advertisers with an important new way to connect with their target audiences."
 Bankers Trust Company, through its Corporate Trust and Agency Group, is serving as financial and administrative adviser for the project. The Corporate Trust and Agency Group's Audiotex Cash Movement Service provides joint venture administration and data processing for the direct-response industry.
 Arnim Holzer, vice president, Corporate Trust and Agency Group, Bankers Trust, noted: "Granite's impressive record in local news and community service, coupled with ACI's audiotext experience and understanding of the broadcasting business, will provide a significant head start in developing this new profit center. We're confident that audiotext is an important new resource for Granite, as well as other local television stations nationwide."
 Granite Broadcasting Corp., a minority-controlled broadcast group, was co-founded in 1988 by W. Don Cornwell, its chairman and CEO, and Stuart Beck, its president and treasurer, to acquire and manage network- affiliated television stations and other media and communications- related properties. Granite Broadcasting Corp., based in New York, is listed on the NASDAQ National Market System under the symbol "GBTVK".
 Granite's WPTA-TV in Fort Wayne, Ind.; WEEK-TV in Peoria- Bloomington, Ill.; and KBJR-TV serving Duluth, Minn., and Superior, Wis., all are the leading local news stations in their markets in terms of aggregate weekday household viewing, and produce more hours of local news programming than their principal competitors. KNTV leads any other station licensed to San Jose.
 ACI is one of the oldest and largest service bureaus and information providers in the audiotext industry. Either as a joint-venture partner or a vendor, ACI offers unrivaled technical and creative capabilities and maximum flexibility in the development of customized audiotext services. The company uses long-distance services provided by AT&T.
 In addition to its work with broadcasters, ACI has created and implemented successful audiotext programs for publishing clients such as The Los Angeles Times and its syndicated news service, and talent like Paula Abdul and MC Hammer. Magazine publishers, cable television networks, television producers, record companies and film studios also have turned to ACI for audiotext services. Jim Feist is CEO of ACI. The company is headquartered in Las Vegas, with offices in New York and Los Angeles.
 -0- 7/7/92
 /CONTACT: Jay Rubin of ACI, 201-445-7620/
 (GBTVK) CO: Granite Broadcasting Corporation; Audio Communications, Inc.;
 Bankers Trust Company ST: New York, Nevada, California, Indiana, Illinois, Minnesota,
 Wisconsin IN: ENT SU: JVN


GK-TS -- NY015 -- 6953 07/07/92 11:12 EDT
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Date:Jul 7, 1992
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