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GRADS CAN GET DIPLOMA AND DRIVE OFF IN STYLE

 DEARBORN, Mich., April 20 /PRNewswire/ -- In the coming months, college graduates will be taking off their caps and gowns and putting on their work clothes. Ford Motor Company (NYSE: F) will be helping them drive into the "real" world in style.
 Through the 1993 College Graduate Purchase Program, qualified graduating college seniors and graduate students are eligible for a $400 rebate (in addition to other incentives available at the time of purchase) and pre-approved credit up to $18,000 on the purchase or lease of a new Ford or Mercury car or truck.
 "Getting a degree is tough. Getting a new car shouldn't be," said Michael E. Bannister, vice president - marketing, Ford Credit. "With the Ford-Mercury lineup, we have an array of fun-to-drive vehicles that offer style, comfort and value and a program to get college grads into the driver seat fast and hassle-free."
 New grads can find themselves behind the wheel of a Ford Probe GT (Motor Trend's 1993 "Car of the Year"), Mustang, Escort, Festiva or Ranger pickup. In addition, Mercury's Tracer sedan and wagon, Capri convertible and Villager minivan, as well as other Ford and Mercury vehicles, are among the products available through the program.
 To qualify, students must graduate before Dec. 31, 1993, from an accredited college or university with a bachelor or graduate degree. And those who graduated as far back as Oct. 1, 1990, are still eligible -- as long as they already haven't taken advantage of the program. Eligible graduates will receive the $400 assistance whether they pay cash or finance through Ford Credit.
 Participating Ford and Lincoln-Mercury dealers can arrange financing for qualified buyers through Ford Credit. Buyers must have verifiable employment beginning within 120 days of date of purchase and at a salary sufficient to cover ordinary living expenses and the vehicle payment. A down payment is not required if the amount financed does not exceed the pre-approved credit level. Graduates don't have to have an established credit history -- but if they do, it must be satisfactory.
 Those graduating with a nursing degree or associate degree from an accredited school are eligible for the $400 incentive and may qualify for financing through Ford Credit.
 Graduates also are eligible to receive any retail incentive that may be available at the time of purchase in addition to the $400 purchase or leasing assistance (except for incentives through separate programs such as the Young Buyer Program or Employee Purchase "A" Plan).
 For additional details about the 1993 Ford-Mercury College Graduate Program, call 1-800-321-1536. Ford also is sending program details to more than 1.8 million 1993 college seniors and graduate students nationwide at their school addresses.
 -0- 4/20/93
 /NOTE TO EDITORS: The College Graduate Purchase Program was developed in 1984 by Ford Division and Ford Credit. First-year sales were 3,650 vehicles. Lincoln-Mercury joined the program in 1985, and sales more than doubled to 7,930 cars and trucks. Sales for 1992 are expected to exceed 25,000 vehicles./
 /CONTACT: Catherine Kovach of Ford Credit, 313-594-2527/
 (F)


CO: Ford Motor Credit Company; Ford Motor Company ST: Michigan IN: AUT FIN SU:

SM -- NYGFNS1 -- 7710 04/20/93 06:46 EDT
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Publication:PR Newswire
Date:Apr 20, 1993
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