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GOVERNOR ANNOUNCES 1993 TOURISM PROMOTION PARTNERSHIP

 COLUMBUS, Ohio, May 5 /PRNewswire/ -- Governor George V. Voinovich joined Bob Evans Farms, Inc., CEO Dan Evans and the Ohio Department of Development's Division of Travel & Tourism to announce the 1993 Division of Travel & Tourism/Bob Evans co-op advertising campaign and the results of a new economic impact study on Ohio tourism. This marks the second consecutive year that the two organizations have joined in partnership to promote Ohio tourism.
 "Last year, call volume at 1-800-BUCKEYE, Ohio's tourism information hotline, increased more than 50 percent during the Division of Travel & Tourism/Bob Evans promotional campaign," Voinovich said. "I am proud that our public and private sectors are committed to working together to strengthen this industry's future."
 The 1993 campaign includes two television spots, one featuring Ohio's outdoor travel opportunities and another showcasing the state's diverse attractions. The advertising partnership consists of a $300,000 investment by each partner in statewide television advertising. An "All-American Cookout," theme of one of this year's television commercials, was part of the Statehouse lawn announcement and featured Bob Evans' food products.
 Confirming Bob Evans Farms, Inc.'s, longstanding commitment to the growth of tourism in Ohio, Evans stated, "Our continuing partnership with the Division of Travel & Tourism has proven beneficial to Ohio tourism and to our restaurants in Ohio."
 Noting the timeliness of the announcement, during National Tourism Week, Voinovich also released the results of a new economic impact study on Ohio travel. The study shows that Ohio travel in 1992 generated $8.9 billion in direct revenue. Ohio travel and tourism directly supports 324,000 jobs, with a payroll of more than $4 billion.
 "The results of the study demonstrate the substantial economic benefit that this industry brings to our state," said Voinovich.
 -0- 5/5/93
 /CONTACT: Tim Moore of the Ohio Department of Development, Division of Travel & Tourism, 614-466-8844, or Jenny Camper of the Office of the Governor, 614-644-0957/


CO: The State of Ohio ST: Ohio IN: LEI SU:

AR -- CL014 -- 4911 05/05/93 13:31 EDT
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Date:May 5, 1993
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