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GOV. CASEY ANNOUNCES $7.2 MILLION IN STATE FUNDING FOR TOURISM

 GOV. CASEY ANNOUNCES $7.2 MILLION IN STATE FUNDING FOR TOURISM
 HARRISBURG, Pa., Oct. 19 /PRNewswire/ -- Gov. Robert P. Casey announced today the award of $7.2 million in state matching funds to local and regional tourism promotion agencies throughout Pennsylvania.
 "Pennsylvania's matching fund program, the oldest in the nation, continues to support local tourism promotional efforts," Casey said.
 "Tourism is Pennsylvania's second largest industry, and we're strongly supporting efforts to attract visitors to the Commonwealth through the matching funds program."
 In the past six years, the state has provided $35.3 million in matching funds to 51 local and regional tourism promotion agencies.
 When combined with more than $82 million in private sector and local government investments in tourism agencies, state and local funds have provided more than $117 million to the agencies in the past six years.
 The governor said Pennsylvania's tourism industry is reaping the benefits of a targeted, results-oriented travel marketing campaign under the "America Starts Here" theme.
 According to the U.S. Travel Data Center, American and international tourists generated $16.2 billion in travel spending in Pennsylvania in 1990, the latest year figures are available.
 Visitors generated $14.7 billion in travel spending in 1989. Nationwide, travel expenditures increased 6.7 percent from 1989 to 1990, compared to 10.1 percent in Pennsylvania.
 In six years, the Department of Commerce has invested $38 million in statewide marketing of travel and tourism in Pennsylvania.
 Pennsylvania's mac?hing funds are used by local and regional tourism promotion agencies for advertising, promotion, public relations, printing and postage.
 Tourism promotion agencies representing individual counties are eligible for $2 in state funds for each $1 in local funding. Agencies representing two or more counties may receive $2.25 in state funds for each $1 in local funds.
 In addition to the matching grants, the state has budgeted another $4.6 million this fiscal year for statewide tourism promotion through the Department of Commerce.
 Tourism employs more than 280,000 people in Pennsylvania, according to the Travel Data Center, a Washington, D.C.-based research firm.
 /delval/
 -0- 10/19/92
 /CONTACT: Ron Jury, press secretary of the Department of Commerce, 717-783-1132/ CO: Pennsylvania Department of Commerce ST: Pennsylvania IN: SU:


MP -- PH039 -- 1743 10/19/92 15:14 EDT
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Date:Oct 19, 1992
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