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GORILLA SHOPPERS REPLACE CHERRY PICKERS.

In days gone by, the shoppers who visited multiple supermarkets each week to pick up each store's specials were called cherry pickers. Stores attached minimum purchase requirements to specials so that the cherry pickers had to pay normal prices for a few things to get the specials.

Yesterday's cherry pickers are today's gorillas, roaming further and doing more to save. The gorillas carry coupons and frequent shopper cards at all times, routinely check out Good Will and the dollar stores as well as the club stores and marts, scrutinize the internet for price and quantity options that satisfy their best buy definitions, and stay alert to new approaches wherever they arise.

"These days my family is on the prowl. We hit some stores only to load up on their specials, we go for simple products in honest packaging, we carry coupons with us whenever we're on the road, just in case, we shop almost exclusively at sales, we buy in bulk, some things through catalogs. And we're organized, so we don't spend a lot of time bargain-hunting. In short, we've come to ignore advertising for the most part."
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Publication:The Shopper Report
Geographic Code:1USA
Date:Jan 1, 1999
Words:188
Previous Article:"BAD" SHOPPERS SPEND GOOD MONEY.
Next Article:A POST HOLIDAY LAMENT.
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