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Google, Inc. has selected ZAAZ as a Google Analytics Authorized Consultant. This ensures Google Analytics customers have access to the high-end data analysis and marketing optimization services provided by ZAAZ. These services will complement Google's existing professional services and support channels. As part of the agreement, ZAAZ will maintain proficiency in using Google Analytics and will provide fee-based, value-added professional services to Google Analytics customers. For more information, visit:

"We think this is a great model for analytics customers," said Brett Crosby, product marketing manager for Google Analytics. "With this approach, businesses can get enterprise class web analytics free from Google and purchase exactly the consulting services they need from ZAAZ, an industry- recognized professional services leader."

The Changing Landscape of Web Analytics

As the Web analytics market evolves into a services-driven business, professional services such as support, consulting, training and best practices (a.k.a. Web analysis services) are now being recognized as essential elements in maximizing the value of Web analytics tools.

Web analysis services help marketing executives address measurability challenges by helping them better understand the data that is produced by web analytics tools and how to strategically apply that data to their marketing efforts. According to the CMO Council, 90 percent of senior marketing executives say measuring marketing performance is a top priority, yet only 20 percent have a comprehensive metrics framework in place. Additionally, a Forrester Research report states that 53 percent of marketing executives claim that "acting on the findings" was the most difficult aspect of analytics for their organizations. For enterprise companies without the in-house expertise, outsourcing to a company such as ZAAZ that specializes in analyzing this data can be extremely beneficial and cost effective; often yielding significant ROI.

The Road to Better Measurement and Increased Accountability

ZAAZ consulting services are designed to help marketers improve results and demonstrate the overall value of the Web to their businesses. ZAAZ understands the increased demand for accountability that marketers are faced with. According to IDC, 50 percent of chief marketing officers are under a direct mandate to provide better metrics and measurement for the marketing department.

"Google Analytics is a powerful standalone tool, but many marketers are seeking more -- they need help in understanding how to decipher and more effectively use Web analytics to identify opportunities for improvement and act on the findings," said Shane Atchison, CEO and co-founder of ZAAZ. "We're pleased to partner with Google to help their enterprise clients get maximum value from Google Analytics by providing a comprehensive range of consulting services that addresses their needs."

ZAAZ helps marketing executives and their entire organizations solve their measurement challenges by providing value-added Web analysis and optimization services including:

-- Accuracy audits and data collection best practices -- Goals definition, key metrics and scorecard creation -- ROI monetization and forecasting models -- Attitudinal, behavioral and competitive analysis -- Site optimization, A/B and multivariate testing -- Business user training and consulting

For more information about the full range of services offered by ZAAZ, visit

About ZAAZ, Inc.

ZAAZ is an interactive agency that provides performance-driven design services to a wide range of clients including Microsoft, Converse, E*Trade, Qwest, Alcoa, Blockbuster, Expedia, Reuters, T-Mobile, National Geographic and others. ZAAZ services include web strategy, design, development, user experience, web analysis and optimization.

Years ago, ZAAZ recognized a gap in the interactive marketplace. While many of ZAAZ's clients had analytics tools, very few were getting maximum value from them. At the same time, web initiatives scoring big on creativity often lacked any scientific proof of their effectiveness.

Founded in 1998, ZAAZ is privately held and has offices in Seattle and Portland. Currently, ZAAZ is the only agency that has partnerships with Google, WebTrends and Omniture to provide enterprise customers a comprehensive web analysis solution.

ZAAZ can be found on the World Wide Web at

For more information, call 503/546-7275.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Online Product News
Date:Apr 1, 2006

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