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GOODYEAR INTRODUCES HIGH-PERFORMANCE AQUATRED

 AKRON, Ohio, Jan. 3 /PRNewswire/ -- The Goodyear Tire & Rubber Company announced today that it has taken the single-aquachannel technology of Aquatred tires to a new level with the first dual- aquachannel tire for the high performance market.
 Eagle Aquatred, a dramatically different-looking performance tire, features two deep circumferential grooves and a wide directional tread with angled cross grooves that evacuate water from under the tire for improved wet traction.
 Using a name borrowed from the company's award-winning 2-year-old Aquatred tire for family cars, the new tire is positioned for upscale performance car owners who seek wet traction without sacrificing perfoc?e, said Barry Robbins, Goodyear vice president of marketing.
 Backed by 2 million-plus in sales and 13 awards to its name, Aquatred's success is sure to benefit Eagle Aquatred, Robbins said.
 Marketed as part of Goodyear's lineup of Eagle high-performance tires, the all-season Eagle Aquatred will be available in April.
 "Although we're name-dropping, don't mistake the new Eagle Aquatred as a clone of Aquatred," Robbins said. "This tire is all-Eagle -- from its wide performance profile on the road to its gripping tread compound. On the family car in the rain, Aquatred still is the standard-bearer. But on the performance car, Eagle Aquatred takes wet traction to a new dimension."
 Goodyear developed the new Eagle based on Aquatred's acceptance and consumer demand for more sizes -- particularly in performance sizes. "Aquatred's success clearly demonstrates that resistance to hydroplaning and improved deep-water and high-speed wet-traction are tire performance characteristics that consumers consider extremely important," Robbins said.
 Consumer research, he added, also pointed to performance car owners' interest in wet traction, treadwear and reduced tread noise, provided they are delivered with no compromise in dry traction and handling.
 Despite the Eagle's obvious kinship with Aquatred, the new tire actually is derived from the Eagle GT+4, the world's first all-season high-performance tire introduced in 1986, Robbins said.
 Each Eagle Aquatred displaces more than 1.5 gallons of water per second at 65 mph and can stop up to 14 percent sooner on rain-slick roads than the proven Eagle GT+4. It also delivers 10 percent improved wet traction and handling without sacrificing dry performance, he said.
 Manufactured at Goodyear's Union City, Tenn., tire plant -- original home of the Aquatred -- Eagle Aquatred will come in 11 performance sizes.
 -0- 1/3/94
 /CONTACT: Dave Wilkins of The Goodyear Tire & Rubber Company, 216-796-3758/
 (GT)


CO: The Goodyear Tire & Rubber Company ST: Ohio IN: AUT SU: PDT

BM-KL -- CL003 -- 8381 01/03/94 08:01 EST
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Publication:PR Newswire
Date:Jan 3, 1994
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