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GOLDEN RULES OF LOBBYING.

While a number of guides to lobbying focus on theoretical cases, The golden rules of lobbying', co-written by Stephane Desselas and Natacha Clarac, changes tack with its firmly pragmatic and didactic approach. A real vademecum for the lobbyist, the book explains lobbying strategy step by step, providing tables, tips on special tactics and useful testimonies. It also explores the range of tools available to lobbying groups - depending on their goals. The final section of the book examines the essential qualities of the perfect lobbyist': they must demonstrate outstanding communications skills, robust expertise, an acute sense of anticipation, and also irreproachable professional ethics, and transparent behaviour towards decision makers. The conclusion calls for the democratisation of lobbying, particularly within SMEs, in order that European decision makers may discover the majority point of view during their research into public interest. There is no doubt that this book contributes to this cause, and provides a boost to the prestige of the lobbying profession.

Les regles d'or du lobbying' (The golden rules of lobbying) by Stephane Desselas and Natacha Clarac, 2012, 21, pp 273, editions du Palio - editionsdupalio.com

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Publication:European Report
Date:Dec 10, 2012
Words:185
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