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GM keen on Indian market success with its Chinese partner platform vehicles.

New Delhi, Feb. 21 -- It has been much a smooth sailing for the American auto giant General Motors in India but the top management at GM believes all that could change soon. Former GM global purchasing chief, Bob Socia has high expectations of Chevrolet in India with the Sail sedan and the soon to be launched Enjoy MPV which is based on its Chinese partner SAIC's Wuling platform. In an interview with Autonews, Bob Socia said that India is a tough market and the right products are needed to compete.

GM has been present in India for the past 17 years in collaboration with SIAC, India's 5th largest automobile manufacturer. Recently SIAC reduced its stake to only 9% in the General Motors India Pvt. Ltd. pon being asked if GM would lose SIAC as an overseas partner, Bob Socia answered, "They are still with us, and they are still working with us to introduce the right products. Our working relationship hasn't changed at all because of the change in equity ownership."

The report says that Socia has reorganized General Motors' expansion in India. When asked GM's Indian partnership with SAIC Motors has had a slow start, and SAIC reduced its stake in that venture to 9 percent, he said that they were still with them and they are still working with them to introduce the right products. He mentioned that their working relationship hasn't changed at all because of the change in equity ownership. He said ``India is a tough market. You've got to have the right products to compete. The Chevrolet New Sail and our Wuling [microvans] should be the right formula. We have high expectations.''

GM India has already planning for an early April launch for its MPV Chevrolet Enjoy. In an earlier interview with Wheelsunplugged, P Balendran, Vice President (corporate affairs)had stated ``Price of the vehicle is always decided based on market conditions prevailing at the time of launch, so I may not be able to give the price now. But the utility vehicles segment is growing, so we expect good demand for that product. The intention is to launch Enjoy in the last week of March, or the first week of April.''

According to reports, GM India has already began the regular production of the petrol Enjoy MPV at its Halol manufacturing facility. The MPV is scheduled to come with the petrol engine with 94.6 bhp, 1.4-litre unit and the 1.3-litre Fiat-sourced Multijet diesel engine.

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Publication:Wheels Unplugged
Geographic Code:9INDI
Date:Feb 21, 2013
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