GM TOPS 40,000 SALES WITH SPECIAL MILITARY PROGRAM
GM TOPS 40,000 SALES WITH SPECIAL MILITARY PROGRAM DETROIT, Nov. 14 /PRNewswire/ -- Vehicle sales under the General
Motors Special Military Program have topped 40,000 units, with more than seven weeks still remaining for the special offer.
"We are certainly pleased the program has been so well received by U.S. military personnel," said Philip Guarascio, executive-in-charge of Corporate Marketing and Advertising. "GM and its vehicle divisions have worked hard to establish an ongoing relationship with the U.S. military. It's turned out to be a win-win situation for everyone." GM's Special Military Program was announced March 20 and runs through Jan. 5, 1992. Under the program, all active duty U.S. military personnel and active reservists or their spouses are entitled to $300 off the purchase price of a new GM car or light truck when the purchase is financed through GMAC. GM will also match the purchaser's own down payment up to $500, bringing the total potential special savings to $800. Along with the $800 offer, military personnel are eligible for any public incentives available from GM or its divisions at time of purchase, making the total potential savings even higher. GM's First Time Buyer and College Graduate Programs do not apply with the Special Military Program. Additional details are available from military locations and GM dealerships across the United States. Chevrolet/Geo, Pontiac, Oldsmobile, Buick, Cadillac and GMC Truck dealers are participating in the program. On a related note, a special traveling exhibit featuring action photos of past and present Armed Forces Sports Championship (AFSC) athletes will be on display at the GM Building in Detroit from Nov. 18 - Dec. 2. GM was title sponsor of the 1991 AFSC season, which featured 19 different men's and women's athletic competitions among all four branches of the Armed Forces. To increase public awareness of the AFSC, GM also sponsored a traveling photo exhibit in shopping malls near the host bases. "The AFSC has produced a number of outstanding soldier-athletes, including several who have gone on to Olympic or professional sports fame," Guarascio said. "This photo display celebrates their accomplishments." Admission to the photo exhibit is free. The public is welcome. -0- 11/14/91 /CONTACT: Thomas J. Pyden of General Motors, 313-556-2034/ (GM) CO: General Motors Corporation ST: Michigan IN: AUT SU: ML -- DE023 -- 1190 11/14/91 15:01 EST
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|Date:||Nov 14, 1991|
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