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GM TAIWAN BEGINS MARKETING SATURN AUTOMOBILES THROUGHOUT TAIWAN

 GM TAIWAN BEGINS MARKETING SATURN AUTOMOBILES THROUGHOUT TAIWAN
 TAIPEI, Taiwan, June 11 /PRNewswire/ -- General Motors Taiwan today began marketing Saturn automobiles throughout Taiwan, Saturn's first export initiative outside North America. Two models of the Saturn sedan (SL-1 and SL-2) and the Saturn sport coupe (SC) will be offered with manual and automatic transmissions.
 "Taiwan plays an integral role in Saturn's global expansion and there are numerous reasons why we selected Taiwan to be our first overseas market," said Donald W. Hudler, President of Saturn Distribution Corporation, speaking at product launch activities here. "All but a few percent of Taiwan's cars are sold with engines under 2.0 liter. Thus, Saturn with a 1.9 liter engine is a mainstream entry and will play a key role in GM Taiwan's strategy for improved performance in this category. We also feel the Taiwan market maintains a good balance between production of domestically assembled vehicles and openness to imported world competitors."
 Joining Hudler, GM Taiwan's managing director, William S. Botwick, said, "Saturn also continues GM's leadership in automotive safety. All of the Saturn models come equipped with driver side air bags and anti- lock braking systems (ABS) as standard. All models use space frame construction and incorporate side guard door beams for impact protection. No other product, imported or domestic, offers these important life saving safety features at prices starting as low as NT$ 570,000," said Botwick.
 Saturn is rated best among 24 models in the basic small car segment on satisfaction with the overall shopping, buying, and ownership experience in the J.D. Power 1991 Sales Satisfaction survey, ahead of Toyota and Honda. Saturn was the top U.S. brand in the 1992 J.D. Power Initial Product Quality Survey.
 Saturn will be sold by GM Taiwan through its retailer, Chinese Automobile Company (CAC), initially at two locations: one in Yang Ming, north of Taipei, and the other in Kaohsiung. Three additional retail facilities will be opened by the end of the year.
 "Taiwan has been GM's largest market in Asia for North American vehicles for the last four years in a row. We look to continue that leadership in 1992 and the years to come. Saturn is an important part of that strategy," Botwick added. "In the past few years, GM's commitment to Taiwan resulted in a number of major actions. The establishment of GM Taiwan in 1989 was the first step. Our contract with CAC to begin assembly of Opel Astra in 1993 was number two. And the launch of Saturn is our third major initiative toward long term commitment and growth."
 -0- 6/11/92
 /CONTACT: Necole J. Merritt, 313-528-5981, or Bruce G. MacDonald, 313-524-5721, both of Saturn/
 (GM) CO: Saturn Corporation; General Motors Taiwan ST: Michigan IN: AUT SU:


ML -- DE002 -- 9203 06/11/92 11:29 EDT
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Publication:PR Newswire
Date:Jun 11, 1992
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