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GM SPONSORS TV SERIES FOR AFRICAN-AMERICAN YOUTH

 NEW YORK, Aug. 25 /PRNewswire/ -- As part of an ongoing effort to bring quality television programming to the nation, General Motors (NYSE: GM) said it has agreed to become a key sponsor of a new television series aimed at African-American young adults.
 During a news conference today at the Capital Cities/ABC Inc. Headquarters in New York City, Philip Guarascio, general manager of Advertising and Marketing for GM's North American Operations, announced the corporation's role as lead sponsor in a new four-part television series called "Roads to Success." The series is being produced by Central City Productions of Chicago, in partnership with the DJ Group, headed by former basketball great Julius Erving.
 Hosted by Richard Lawson, star of the popular ABC daytime serial "All My Children," each of the four parts of the "Roads to Success" series will be one hour in length and feature high-achieving African- American professionals in four distinct career categories: sports, entertainment, government, and business.
 Noting GM's recent teaming with ABC-TV as sole sponsor of the made- for-television series "Separate but Equal" and its sponsorship of the Ken Burns' "Civil War" series on PBS, Guarascio said he viewed GM's participation in the new television series as a continuation of the corporation's commitment to help further the progress of African- Americans and other minorities throughout the U.S.
 "Whether we recognized it or not, at some point in our early lives, every one of us has been influenced by someone," said Guarascio. "By portraying selected key role models and using the medium of television, we're hoping to have a powerful impact on today's African-American youth."
 Part 1 of the "Roads to Success" series will focus on the field of sports and will feature personal appearances by such top African- American athletes as Hank Aaron, Michael Jordan, Betty Okino and Eldrick "Tiger" Woods. Part 1 is scheduled to air during the period Aug. 28- Sept. 19, 1993, on network affiliated stations in more than 50 major markets, including most all of the top 20 U.S. markets.
 During the hour-long program, these and many other well-known sports figures will reveal their early career dreams, family life, mentors, the impact of success on their lives, and plans for their future.
 The segments on entertainment, government/social services, and business will follow a similar format featuring key African-American figures in those specialized fields. These segments will air in October 1993, February 1994 and April 1994.
 While air dates and times will vary from market to market, the programs will generally be shown on Saturday or Sunday afternoons in order to attract the largest numbers of young African-American television viewers. Participating stations will announce their broadcast schedules locally.
 -0- 8/25/93
 /CONTACT: John Maciarz of GM News Relations, 313-556-2034; or Donald Jackson of Central City Productions, 312-664-5900/
 (GM)


CO: General Motors Corporation; Central City Productions ST: Michigan, New York IN: AUT ENT SU:

ML -- DE008 -- 5749 08/25/93 10:02 EDT
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Publication:PR Newswire
Date:Aug 25, 1993
Words:492
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