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GM REPORTS MID-1992 NORTH AMERICAN EXPORTS

 GM REPORTS MID-1992 NORTH AMERICAN EXPORTS
 DETROIT, July 17 /PRNewswire/ -- General Motors (NYSE: GM) reported


today that shipments of North American-produced cars and trucks to export markets increased 20 percent during the first six months of 1992, GM worldwide export shipments for the period totaled 66,657 vehicles.
 "We continue to build on the strong results recorded in 1991," said Richard M. Lee, executive-in-charge of GM North American Export Sales. "These early 1992 results illustrate that GM's North American-produced cars and trucks are being accepted by customers worldwide."
 Exports to the Middle East, traditionally GM's largest export market, totaled 31,979 units at the mid-year point, compared with 28,781 units in 1991. The Chevrolet Caprice and Buick Roadmaster achieved new sales levels, while the entire Cadillac line has more than doubled last year's performance for the first six months.
 In Europe, where GM dealers reported increased orders through the month of June, shipments came in at 9,922, compared with 8,988 for the first six months of 1991. Despite weakened economies in many parts of Europe, shipments of the Cadillac Seville STS, the Chevrolet Blazer, and the Pontiac Trans Sport, continue to increase.
 "We see Europe as a growing market for GM North American cars and trucks," said Lee. "We continue to identify opportunities to expand our marketing and distribution efforts, evidenced by the July 1, 1992 signing of Achilli Motors S.P.A., and Amerikansk Bilimport A.S., as distributors of GM vehicles in Italy and Norway, respectively."
 In the Far East, GM continues to make progress in the Japanese market where shipments totaled 3,552 units for the first six months of 1992, up 23 percent over the same period a year ago.
 "In Japan, as in our other export markets, customers are recognizing that GM offers vehicles that provide safety, fuel economy, value, and a high-quality ownership experience," said Lee.
 In Taiwan, GM North American vehicle exports totaled 6,271 units during the first half of 1992, compared to 5,464 units in the same period a year ago. In addition, GM's Saturn Corporation began selling cars in Taiwan in June 1992 and early sales figures indicate strong customer interest.
 In Puerto Rico, customer acceptance of GM products grows as shipments were 5,064 cars and trucks, compared with 3,516 in early 1991, an increase of over 40 percent.
 "After achieving record export sales in 1991 and examining our six- month results, we are very encouraged," Lee said.
 "Increasing our North American exports is a major strategic objective for General Motors," said Lee. "The realignment of export sales with the North American Vehicle Sales and Marketing organization will allow us to have more direct input into design, engineering, and product planning.
 "We are investing significant resources into new products that more fully meet the needs of our international customers and we are determined to grow the export business worldwide."
 -0- 7/17/92
 /CONTACT: Karen Longridge of General Motors, 313-556-5117/
 (GM) CO: General Motors Corporation ST: Michigan IN: AUT SU:


DH -- DE014 -- 0260 07/17/92 12:40 EDT
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Publication:PR Newswire
Date:Jul 17, 1992
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