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GM REPORTS INCREASE IN NORTH AMERICAN EXPORTS

 DETROIT, Jan. 26 /PRNewswire/ -- General Motors (NYSE: GM) reported today that shipments of GM North American-produced cars and trucks for worldwide export reached 133,560 units in 1992. Shipments of fully assembled vehicles or SUPs totaled 113,790, compared with 110,320 in 1991, while exports of CKDs or partially assembled vehicles totaled 17,991 compared with 17,340 last year.
 "1992 was another strong year for the GM North American export business and our dealers and distributors," said Richard M. Lee, executive in charge of GM North American Export Sales (NAES). "Despite weakened economies in many parts of the world, our sales performance continued at strong levels."
 Exports to the Middle East, traditionally GM's largest export market, totaled 50,468 units, compared with 53,500 in 1991 and 27,200 in 1990. Sales rose sharply in 1991 due to the need for replacement vehicles following the Gulf War and remained comparably higher in 1992. The Chevrolet Caprice continues to be the biggest-selling American car in the region with retail sales in 1992 of nearly 17,000. The Buick Roadmaster, Pontiac Bonneville and GMC Suburban were other leading sellers in 1992.
 In Europe, vehicle shipments totaled 20,096 cars and trucks in 1992, compared with 17,500 in 1991, an increase of over 14 percent. Led by strong customer acceptance of the newly redesigned Seville and Eldorado, Cadillac orders increased substantially over 1991. The Pontiac Trans Sport continued to be GM's top-selling model in the region.
 Additionally, GM signed agreements with distributors in several European countries, including SAAB USA in Sweden, NAVI in France, Achilli Motors S.P.A. in Italy, and Amerikansk Bilimport A.S. in Norway. The GM Import Distribution Company GmbH, a wholly owned subsidiary, was formed in October 1992 to handle distribution of GM North American products throughout Germany.
 "We continue to see increased opportunities in the European market," said Lee. "Putting these new distributors in place during the last year will position us to better serve our customers and increase sales. We anticipate that as the worldwide economy begins to steadily improve, we can expect respectable growth in the European market for North American- produced GM cars and trucks."
 In the Far East, GM new vehicle registrations in Japan totaled 9,089, compared with 10,000 units in 1991, in an overall import market that declined 4.2 percent in 1992. The Pontiac Grand Am was the leading seller for GM and its distributor, Yanase & Co., and there was strong performance by the Cadillac Seville STS and the Chevrolet Camaro. Sales in Taiwan were 11,203 units, up from the 1991 level of 8,900 cars and trucks. The Pontiac Sunbird was among GM's leading sellers in Taiwan, and Saturn had a strong showing in its first y71 units in 1992, compared with 14 ,450 last year. The Pontiac Sunbird, Chevrolet Cavalier and Chevrolet Lumina were leading sellers in the region.
 GM also shipped 405 North American vehicles to Africa and 520 units to the former Soviet Union, a new export market. GM will continue to seek export opportunities in these and other newly opened markets. Additionally, CKD shipments continued strong with major markets including Venezuela and Colombia.
 "We are pleased with the 1992 results and are confident that the improvements we are making to our business, from adding distributors to focusing our model lineup and improving our order system, will better position us to meet the challenges of expanding our business in this very competitive world automotive market," said Lee. "We are determined to seek additional opportunities for worldwide export and we will focus on the customer and the entire ownership experience to realize our sales potential in all export markets."
 -0- 1/26/93
 /CONTACT: Karen Longridge, 313-556-5117, or Andrew Andersz, 313-556-3817, both of GM North American Export Sales/
 (GM)


CO: GM North American Export Sales ST: Michigan IN: AUT SU:

SM-DH -- DE011 -- 6301 01/26/93 10:47 EST
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Date:Jan 26, 1993
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