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GM REDUCES PRICES ON COLLISION PARTS

 GM REDUCES PRICES ON COLLISION PARTS
 DETROIT, Jan. 17 /PRNewswire/ -- A Feb. 1 price reduction on General


Motors collision parts has been announced by David P. Robison, director of marketing and product programs for GM Service Parts Operations.
 Collision parts are sheet metal parts such as hoods, fenders and doors, and plastic parts such as fascias and bumpers. In this pricing restructure, suggested list prices are being reduced by about 20 percent on 674 part numbers.
 "Some insurance companies exert considerable pressure on dealers and body shops to use lower-cost imitation parts because the decision has already been made as to what they will pay for a repair to a given make and model vehicle. To meet our goals of customer service and satisfaction, GM wants GM-vehicle owners to have the choice of using high-quality GM auto body repair parts. More competitive pricing with imitation parts should provide this choice," added Robison.
 "GM believes vehicle owners are entitled to collision replacement parts that are of the same high quality as the parts they are replacing," continued Robison. "Available through GM dealers, our collision replacement parts meet stringent requirements for fit, contour, rust resistance, corrosion and material composition."
 To provide consumers with the information they need to make an informed decision when they are faced with having a vehicle repaired after an accident, GM publishes the "Auto Body Repair" consumer guide. This brochure is available from GM dealers.
 -0- 1/17/92
 /CONTACT: Kathy Bommarito of GM Service Parts Operations, 313-974-0194/
 (GM) CO: GM Service Parts Operations ST: Michigan IN: AUT SU:


SB -- DE019 -- 1106 01/17/92 16:08 EST
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Publication:PR Newswire
Date:Jan 17, 1992
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