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GM NORTH AMERICAN OPERATIONS TECHNICAL CENTER FOCUS

 WARREN, Mich., Feb. 26 /PRNewswire/ -- The leadership team of the North American Operations Technical Center met last week to review the structure and operating principles of the new organization. The NAO Technical Center, led by Arv Mueller, vice president, consolidates the former Technical Staffs Group with several other GM units to amplify work in design, research and development, product engineering, and manufacturing (including the die management group and coordination of GM's prototype shops).
 The NAO Technical Center employs approximately 8,000 hourly and 6,700 salaried employes, located in Warren, Pontiac, Troy and Milford, Mich.; the Proving Ground in Mesa, Ariz.; plus die shops in Michigan, Ohio, Indiana, Pennsylvania and Canada. A minimum amount of relocation is expected.
 The NAO Technical Center has three primary areas of focus:
 -- Vehicle Launch Center -- a strategic center to initiate all new or major NAO product programs. Here, the car and truck platforms will be joined by engineers from the NAO Technical Center to apply consistent, best knowledge, tools, skills and practices. The Launch Center will also promote consistent implementation of GM's vehicle development process and application of common systems. Learnings from each launch will be transferred to the next program. Programs will exit the Launch Center after the product strategy and product/manufacturing concepts are complete.
 -- Divisional Support -- assistance to operating units for continuous improvement of current products and manufacturing systems. This will include product and process development, prototype validation, creativity teams, problem solving, Proving Grounds testing, and several other NAO-wide technical functions.
 -- Advanced Projects -- research and development of new technologies for plants or products. This will include scientific study and experimentation for solving problems, exploratory development of proposed solutions, and hardware development required to test or prove the concept.
 "We're forging a fundamental change to be totally integrated with GM's car and truck operations. The ultimate objective is total customer satisfaction and NAO profitability through world class products and manufacturing," Mr. Mueller said. "To make this happen, the former Technical Staffs will be restructured into Centers that develop expertise and deploy resources to the Launch Center, Divisional Support and Advanced Projects."
 The Centers and their areas of expertise include:
 -- Engineering Center -- the Vehicle Launch Center plus physical and integration centers of the product; systems engineering; architecture and design integration; harmony/human factors; energy; body; safety; noise and vibration; vehicle dynamics and chassis; vehicle electrical, information and controls; thermal management; heating, ventilation and air conditioning; interior/exterior; validation and materials. Donald L. Runkle, vice president, will lead the Engineering Center. Reporting to him is Gerald A. Collins, executive-in-charge/chief engineer of the Vehicle Launch Center.
 -- Manufacturing Center -- die engineering and production; body assembly engineering and tooling; paint material and processing systems; industrial engineering; manufacturing information systems; facilities and plant engineering; prototype vehicle manufacturing and assembly; manufacturing technology development and facilities operation for the NAO Technical Center Warren campus. Gary L. Cowger is executive-in- charge of the Manufacturing Center.
 -- Research & Development Center -- mathematics; engineering sciences such as sheet metal forming and engine modeling; physics including work on sensors; electronics; chemistry; materials; biological, social and environmental sciences; computation and information technology; major development projects through proof of concept. Robert A. Frosch is vice president of the Research & Development Center.
 -- Design Center -- aesthetic design of all components of the interiors and exteriors for North American-built cars and trucks; colors, fabrics and grain specifications; automotive graphics and badging; corporate identification, exhibit designs and concept cars. Wayne K. Cherry is vice president of the Design Center.
 -0- 2/26/93
 /CONTACT: Jerry Bishop of General Motors, 313-986-5715/
 (GM)


CO: General Motors Corporation ST: Michigan IN: AUT SU:

KE -- DE013 -- 0878 02/26/93 12:54 EST
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Date:Feb 26, 1993
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