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GM CONTINUES COLLISION PARTS PRICE REDUCTIONS

 DETROIT, Jan. 29 /PRNewswire/ -- For the third time in less than two years, General Motors (NYSE: GM) is reducing collision parts prices.
 Leonard J. Decker, general director of sales, service and marketing for GM Service Parts Operations, said, "In this Feb. 1 pricing restructure, suggested list prices are being reduced more than 25 percent on nearly 30 part numbers."
 A year ago, prices were reduced by about 20 percent on approximately 700 part numbers, and in May of 1991, prices on more than 180 parts dropped about 17 percent.
 Included are sheet metal parts such as hoods and fenders and plastic fascias.
 "We've been very aggressive in our collision parts pricing strategy because we want to ensure GM vehicle owners have the opportunity to make their own decision on the genuine vs. imitation parts issue. We think consumers should buy our high-quality collision parts to protect the value of their vehicle investment, and we price competitively so they can make their own choice about our products," continued Decker.
 "Since manufacturers of imitation parts generally use lower-quality raw materials, their products do not meet original equipment specifications for corrosion protection. Available through GM dealers, our collision replacement parts meet stringent requirements for fit, contour, rust resistance and material composition because they are made with the same raw materials, tooling and quality-control procedures as the original parts used in the assembly of GM vehicles," Decker added.
 To provide consumers with the information they need to make an informed decision when they are faced with having a vehicle repaired after an accident, GM offers an "Auto Body Repair" consumer guide, which is available from GM dealers.
 -0- 1/29/93
 /CONTACT: Kathy Bommarito of GM Service Parts Operations, 313-974-0194/
 (GM)


CO: General Motors Service Parts Operations ST: Michigan IN: AUT SU:

JG -- DE001 -- 0610 01/29/93 08:46 EST
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Publication:PR Newswire
Date:Jan 29, 1993
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