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 DETROIT, Jan. 4 /PRNewswire/ -- Comments on 1993 Calendar Year Sales by J. Michael Losh, vice president and group executive for Vehicle Sales, Service, and Marketing, GM North American Operations:
 By anyone's measure, 1993 was an outstanding year for General Motors' U.S. vehicle sales and marked the continuation of a major turnaround in our key North American Car & Truck Operations. For the first time in a number of years, our production facilities are operating without the need to shut down for periodic inventory adjustments and we experienced shortages on several key products late in the 93 model year. Most importantly, we met our 1993 sales forecast and made significant improvements in both product quality and customer satisfaction.
 Capped by a strong sales performance in December in which vehicle sales rose 17.2 percent over year ago levels, total 1993 vehicle sales of 4.7 million units was an increase of 5.9 percent over last year and represented GM's best sales effort since 1990.
 In 1993, GM continued its longstanding leadership position in the U.S. auto industry outselling its closest competitor by more than 1 million units and surpassed the U.S. sales of all Japanese manufacturers combined by approximately 1.4 million units.
 Passenger car sales of 2.9 million units were up 2.0 percent over 1992 due primarily to strong performances from Chevrolet, Pontiac, and Saturn.
 Of particular significance to GM passenger car sales was an 8-percent increase in retail sales, which more than offset the planned reduction in our daily rental fleet business -- reductions that will continue in 1994. GM's total vehicle retail sales increased over 10 percent last year.
 During 1993, GM also maintained its leadership of the U.S. truck market with record sales of more than 1.8 million units, up 13.1 percent -- more than 200,000 over 1992. This best ever performance by GM shattered a previous record which had stood since 1988.
 Contributing to this accomplishment was GMC Truck's best year with sales topping the 400,000 mark for the first time in its 91 year history and a 13.6 percent year-to-year increase for Chevy Trucks. Just as importantly, GM's full size pick-up trucks continued to lead in the full-size pick-up segment -- a lead we expect to expand on as we increase production capacity for these popular GM products.
 While we are pleased with our overall performance in 1993, we believe the best is yet to come. With planned mid-year introductions of the Chevrolet Lumina, Monte Carlo and Caprice SS models, Aurora from Oldsmobile, the Buick Riviera, and all-new compact Chevrolet Blazer and GMC Jimmy models to complement the new S-10 trucks and Cadillac DeVille and Concours launched in late 1993, we're excited about our prospects as we head into the new year.
 For CY 1994, we are forecasting total sales of 14.8 million units and our conservative estimate is that we'll maintain our current share of the passenger car market and increase our share of the growing truck market.
 -- Chevrolet sales were up 9.6 percent over 1992, allowing the
 Division to exceed the 2 million units sales mark for the
 32nd consecutive year. Chevrolet truck sales of 1.3 million
 units were the 4th best in its history, exceeding the 1
 million mark for the 10th consecutive year. Retail sales of
 all current Chevrolet passenger car lines were well above
 year-ago levels.
 -- Pontiac Division sales were up 4.2 percent over 1992. Sales
 of the Pontiac Grand Am were the 2nd best since the car was
 introduced in 1983. Both Pontiac Sunbird and Firebird
 models achieved significant increases over calendar year
 -- Buick LeSabre continues as the nation's largest selling
 full-size passenger car with sales up almost more than 7.9
 percent over last year. Buick Division was ranked No. 7 in
 Initial Quality and No. 6 in Sales Satisfaction by J.D. Power &
 Associates for 1993 models.
 -- Oldsmobile Division continued its introduction of Value-
 Priced Special Edition models achieving significant year-to-
 year increases in sales of Ciera and Cutlass Supreme models.
 The 1994 Oldsmobile Eighty-Eight Royale becomes the only
 full-size car to be ranked "Best Buy" by Consumers Digest
 magazine for four consecutive years. J.D. Power &
 Associates recognized Oldsmobile as the best overall truck
 line in Sales Satisfaction for the "93" model year.
 -- Cadillac Division continues its leadership of the luxury
 market for the 45th year with 1993 CY sales again exceeding
 200,000 units. Sales of the redesigned Fleetwood almost
 doubled year-ago levels, while the division introduced all-
 new DeVille and Concours models in September.
 -- Saturn Corporation sales increased 16.9 percent over last
 year with sales exceeding the 200,000 mark for the first
 time in its brief history. Completing its fourth year in
 the marketplace, Saturn continues to receive recognition
 from prestigious publications such as Motor Trend,
 Automobile and Family Circle magazines and was ranked the
 No. 1 Domestic Nameplate in Customer Satisfaction by
 J.D. Power & Associates.
 -- GMC Truck experienced its best ever year with sales
 exceeding the 400,000 mark for the very first time in the 91
 year history of the Division. Led by double digit year-to-
 year sales increases of C/K pick-ups, Safari Vans, S/T
 Jimmy, and C/K Suburban models, GMC Truck Division sales
 increased 15.0 percent over 1992 levels.
 -0- 1/4/94 AA DE020
 /CONTACT: John F. Maciarz of GM News Relations, 313-556-2034/

CO: General Motors Corporation ST: Michigan IN: AUT SU: SLS

ML -- DE020A -- 8990 01/04/94 15:18 EST
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Publication:PR Newswire
Date:Jan 4, 1994

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