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GM ANNOUNCES NEW DISTRIBUTION COMPANY IN GERMANY

 GM ANNOUNCES NEW DISTRIBUTION COMPANY IN GERMANY
 DETROIT, Oct. 7 /PRNewswire/ -- General Motors (NYSE: GM) announced


today that it has established the General Motors Import & Distribution Company GmbH (GMID) in Ruesselsheim, Germany, to handle the import and distribution of GM North American-produced cars and trucks throughout Germany.
 "The establishment of GMID will greatly enhance our ability to satisfy our European customers," said Richard M. Lee, executive in charge of GM North American Export Sales (NAES) and president of General Motors Overseas Distribution Corporation. "We believe that for GM North American sales to succeed and grow in the European market, it is critical for us to have greater involvement in the vehicle delivery process. This will assist us in maintaining high vehicle quality and enable us to improve vehicle delivery time."
 The new company will be directed by Frederick (Fritz) J. Beiermeister, executive director of GM NAES - Europe, and Hasso Zander, manager of GM Service GmbH, based in Ruesselsheim.
 "Europe offers tremendous opportunity for growing the export business for General Motors. The establishment of this distribution company will now allow our dealers to focus their full efforts on areas that are 'value added' to the customer -- sales, service and customer satisfaction," said Mr. Lee.
 "GMID is another example of the importance General Motors is placing on the export business," said Mr. Lee. "These actions are part of an ongoing effort to improve our competitiveness in the global marketplace. We need to continue to identify these opportunities if we are going to stay on track to meet our goal of exporting 250,000 North American- produced cars and trucks by the end of this decade."
 GMID is a wholly owned subsidiary of General Motors Overseas Distribution Corporation.
 In 1991, GM exported 17,500 cars and trucks to Europe. Sales orders for 1992 show an increase of about 25 percent compared with last year. The Pontiac Trans Sport, Chevrolet Corsica/Beretta, Chevrolet Corvette and Cadillac Seville STS are leading sellers. GM NAES currently has 63 dealers in Germany and that number is expected to grow to 100 by the end of 1993. GM NAES currently has 282 dealers/distributors in Europe.
 -0- 10/7/92
 /CONTACT: John Pekarek of General Motors, 313-556-3814/
 (GM) CO: General Motors Import & Distribution Company GmbH;
 GM North American Export Sales ST: Michigan IN: AUT SU:


SM -- DE011 -- 7388 10/07/92 10:21 EDT
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Publication:PR Newswire
Date:Oct 7, 1992
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