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GM ANNOUNCES ALTERNATIVE FUELS STRATEGY

 LOS ANGELES, Jan. 6 /PRNewswire/ -- Recognizing that emissions reductions are paying off in better air quality, General Motors (NYSE: GM) today announced its alternative fuels product roll-out until the year 2000, aimed at continuing the progress and building the market.
 "We have a rather straight-forward alternative fuels strategy: GM will be market-driven," said Dennis R. Minano, vice president, GM Environmental and Energy Staff. "We must meet market requirements if we are to succeed. At the same time, we want to use our alternative fuel efforts to continue to demonstrate our commitment to the GM Environmental Principles, a set of principles that drives GM's environmental efforts."
 Minano said that GM has developed many production programs for alternative-fueled vehicles over the last several years. "Our analysis of these programs, and the sales volumes these products generated, indicate that the product was there, and the market wasn't," Minano said.
 With these issues in mind, GM recently approved an alternative fuels product roll-out with a short-term focus on providing a broad range of natural gas-fueled vehicles, through a bi-fuel concept that allows them to also run on regular gasoline, and a long-term focus on marketing a wide variety of alternative-fueled vehicles.
 "We don't see any one fuel becoming the replacement for gasoline, so we must continue our efforts with all, since most will have niche uses," Minano said.
 Minano also stressed that General Motors will be discussing zero- emission vehicle mandates with California regulators in the months ahead. "California's regulatory focus on cleaner air is well-known," he said. "The challenge we face is to develop a vehicle that is responsible to society, the customer and our company. It has to be a practical, affordable solution to energy and environmental problems. It has to merit consumer confidence and enthusiasm and meet their needs.
 "It must represent a reasonable business risk and market opportunity and provide a return for the company and its shareholders.
 "That's no small task," Minano continued. "But let me emphasize that we have and will continue to work with the state of California, and other state and federal regulators, to collaborate on solutions that meet the needs of the environment and meet our challenges as well."
 -0- 1/6/94
 /CONTACT: Betsy Hemming of GM, 313-556-6990/
 (GM)


CO: General Motors Corporation ST: California, Michigan IN: AUT ENV SU:

TO -- DE022 -- 9750 01/06/94 12:01 EST
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Publication:PR Newswire
Date:Jan 6, 1994
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