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GLIDDEN SUPPORTS AUDUBON FOR EARTH DAY; CLEAN AIR FOR KIDS CAMPAIGN SUPPORTS AUDUBON NATURE CENTERS

 CLEVELAND, April 8 /PRNewswire/ -- The Glidden Company, maker of America's most popular brand of paint, today announced its Clean Air For Kids(TM) campaign to support the National Audubon Society's network of Education Centers across the United States. The campaign will include a donation of $60,000 to support education activities for clean air, the focus of Glidden's new paint, Spred(R) 2000: The Clean Air Choice(TM).
 The National Audubon Society's Education Centers are part of the organization's wildlife sanctuary efforts to acquire significant habitats for native plants and animals, and to be a leader in habitat protection through model management, research education, and activism. Centers across the U.S. offer programs including workshops, field trips and volunteer opportunities to schoolchildren and adults who want to learn more about the environment.
 "At Glidden, we believe environmental progress stems from education and action -- educating ourselves about our environment and taking action to preserve it for future generations," said Glidden President John Danziesen. "The Clean Air for Kids program allows us to support the National Audubon Society and is combined with a national promotional program that offer consumers a chance to try Spred 2000, the first interior latex paint that does not pollute the air we breathe."
 The promotional program offers consumers a mail-in rebate of $2.00 for every gallon of Glidden Spred 2000 purchased (up to $6.00 per household). For every rebate redeemed, Glidden will donate $1.00 per gallon sold to the National Audubon Society's Education Centers, for a guaranteed contribution of $60,000.
 Consumers can find rebate coupons in displays at national and local hardware centers or cut them out of Glidden's advertisements appearing in the April 11 issue of Parade magazine and the March/April issue of Audubon magazine. Coupons can be redeemed through Aug. 31, 1993.
 Spred 2000 was introduced in 1992. It is the first conventional interior latex paint available in the U.S. that does not contain petroleum-based solvents and does not emit volatile organic compounds (VOCs) which can contribute to air pollution. Spred 2000 also does not have the lingering solvent odor traditionally associated with paints. The National Audubon Society selected Lifemaster(TM) 2000, the professional companion brand of Spred 2000, for its new headquarters building.
 Consumers can call 800-367-0862 to find a local Glidden retailer.
 The National Audubon Society, one of the oldest and largest environmental groups in the United States, is a 600,000 member grassroots organization dedicated to protecting wildlife habitats through science, education, communication, sanctuary management, lobbying and litigation. Glidden's donation will support the society's centers in Tiburon, Calif.; Sharon and Greenwich, Conn.; Santa Fe, N.M.; Dayton, Ohio; and Milwaukee.
 Cleveland-based Glidden was founded in 1875. The company's achievements in paint innovation include the development of the first latex paint, Spred Satin(R), in 1948, and Spred 2000 in 1992. Glidden distributes through a network of 10,000 dealer outlets and over 300 paint stores throughout the U.S. The company has manufacturing facilities in six states, employing more than 4,500 people.
 In 1986, ICI (Imperial Chemical Industries PLC) bought the Glidden paint and coatings business from Hanson Trust PLC. The merger made ICI the largest paint producer in the world and Glidden a member of the North American organization of ICI Paints. ICI Paints focuses on three major market segments of the paints and coatings industry: decorative and architectural paints; ICI Auo?lor refinishes, and coatings for cans.
 -0- 4/8/93
 /CONTACT: Sandy Szmajda of Golin/Harris Communications, 312-836-7284, for The Glidden Company/


CO: The Glidden Company; Imperial Chemical Industries PLC ST: Ohio IN: SU:

TS -- NY029 -- 4170 04/08/93 11:02 EDT
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Date:Apr 8, 1993
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