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GIGI PICKS HOT NEW FASHION LOOKS FOR SPRING AND SUMMER '93

 MINNEAPOLIS, March 10 /PRNewswire/ -- The hottest new looks for spring and summer '93 are the "cold shoulder" and the body suit according to Lanny Menear, product development manager for Gigi stores.
 The "cold shoulder," influenced by American designer Donna Karan, is a long-sleeved top with cut-outs at the shoulder. "It's the perfect way to bare some without baring all," says Menear. "It will be featured this spring in a variety of fabrics including denim, printed cotton and lycra."
 The body suit is becoming a staple in many young women's wardrobes. Menear says the one piece style allows maximum freedom of movement and is perfect with the new shorter shorts.
 The '70s look is coming back with ruffles, poet blouses, mesh and crocheted tops and sleeveless shirts. Although bell bottom jeans may not be for everyone, Menear predicts their influence will be felt in a trend toward wider-legged pants.
 Popular music is also a big influence on spring fashion for the younger set. The Hip Hop and Rave music scenes have led the way to bright "pop" colors of red, orange, yellow, bright blue and apple green, mostly worn in oversized, color-blocked tops.
 Gigi is a division of Brauns Fashions, Inc., a regional retailer of women's clothing based in Minneapolis. Gigi stores carry the latest junior fashions for the young and the young at heart. Gigi has the latest up-to-the-minute styles in the hottest new brands and colors. Brauns Fashions currently operates 24 Gigi stores in eight states.
 -0- 3/10/93
 /NOTE: Fashion photo available upon request/
 /CONTACT: Trish Colby of Brauns Fashions, 612-828-8100/


CO: Brauns Fashions Corporation; Gigi ST: Minnesota IN: REA SU:

KH -- MN002 -- 4773 03/10/93 14:58 EST
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Date:Mar 10, 1993
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