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GIANT INDOOR SHOWROOM OF HOMES OPENS TODAY

 FARMINGTON HILLS, Mich., Jan. 15 /PRNewswire/ -- Hundreds of potential homebuyers from throughout metro Detroit are anticipated today at the grand opening of Keating's Home Town, a two-acre showroom of homes set in an indoor "neighborhood" of parks, ponds and tree-lined brick lanes.
 Homes ranging in price from about $75,000 to a little more than $100,000 are on display in this first-of-its-kind showroom located between 9 and 10 Mile roads at 23231 Halstead at Industrial Park Drive, a block south of the 10 Mile-Grand River exit of M-102 just south of I-696. The phone number is 810-615-4600.
 The showroom is designed to make buying a new home as affordable as renting an apartment and as convenient as picking out a new car and arranging its financing in a dealer's showroom. Buyers select from ranches, cape cods, colonials and vacation homes ranging in size from 1,100 to 2,200 square feet. Every other aspect of the new-home purchase also is arranged through Keating's Home Town, from choosing a lot from a computer inventory of land in virtually every community in Southeastern Michigan, to selecting appliances, garages and decks and arranging a mortgage, insurance and all of the title and site work through construction of the home.
 Company founder Howard T. Keating III said he expects to sell well over 1,000 homes during the new company's first year of operation to a market primarily composed of singles, young families, single-parent households, couples whose adult children have moved out of their large homes and vacation home seekers.
 The Farmington Hills showroom is planned as the first of 70 Keating's Home Town showrooms to be opened nationwide over the next five years, Keating said. The company plans to open seven new showrooms by the end of 1994.
 -0- 1/15/94
 /CONTACT: Don Durocher, 313-259-7414, or home, 313-839-6763, or Mike Chapp, 313-259-7414, or home, 810-773-3185, both of Durocher & Company/


CO: ST: Michigan IN: CST SU:

ML -- DESA01 -- 2271 01/15/94 10:00 EST
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Publication:PR Newswire
Date:Jan 15, 1994
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