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GEORGE BALL JOINS SMITH BARNEY TO DIRECT MARKETING STRATEGY FOR BUILDING INVESTOR BASE

 GEORGE BALL JOINS SMITH BARNEY TO DIRECT MARKETING STRATEGY
 FOR BUILDING INVESTOR BASE
 NEW YORK, Oct. 7 /PRNewswire/ -- George L. Ball has joined Smith Barney, Harris Upham & Co. as a senior executive vice president in charge of developing marketing strategy for the firm's high net worth investor business, it was announced today by Frank G. Zarb, Smith Barney's chairman and chief executive officer.
 Mr. Ball's appointment to the newly created position is effective Oct. 26. He will report to Mr. Zarb and will become a member of the firm's executive committee and its board of directors.
 In his new role at Smith Barney, Mr. Ball, 53, will help to assess the firm's marketing strategies, particularly for individual investor services, and work with Smith Barney's marketing and sales divisions to execute the steps necessary to enhance them, Mr. Zarb said.
 "Since the high net worth investor is the keystone of Smith Barney's business and of its long-term strategy, we must constantly ensure that we are not only delivering consistently high quality services to our clients but also adapting our services to meeting their changing investment needs. George's experience and talents are well suited to helping us fulfill this obligation," said Mr. Zarb.
 Added Mr. Ball: "In my view, Smith Barney is the securities firm that seems to have a particularly promising future. Its leadership and resources are well attuned to the needs of the individual investor in today's investment climate, and to the needs of its account executives as well."
 Mr. Ball first joined the securities industry in 1962, as an account executive trainee at E.F. Hutton, Inc. Fifteen years later, in 1977, he became president of Hutton and of its holding company, E.F. Hutton Group, Inc. In July 1982, he joined the now Prudential Securities Incorporated as president and chief executive officer and in 1986, became chairman of the firm, serving as well as chairman and chief executive officer of Prudential Capital and Investment Services, Inc. He left Prudential in 1991, and among other assignments, has served as a consultant to J. & W. Seligman, the investment management firm, and as chairman of Sanders Morris Mundy, financiers.
 Smith Barney is a wholly owned subsidiary of Primerica Corporation, the diversified financial services company, with assets of $22 billion.
 -0- 10/7/92
 /CONTACT: Bob Connor of Smith Barney, Harris Upham & Co., 212-698-3123/ CO: Smith Barney, Harris Upham & Co. ST: New York IN: FIN SU: PER


SM-OS -- NY006 -- 7664 10/07/92 20:06 EDT
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Date:Oct 7, 1992
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