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GEOFFREY FROST NAMED EXECUTIVE VICE PRESIDENT, MANAGING PARTNER, WORLDWIDE CREATIVE RESOURCES AT FCB INTERNATIONAL

 NEW YORK, Feb. 24 /PRNewswire/ -- Craig R. Wiggins, chairman of FCB International, has announced the promotion of Geoffrey Frost to executive vice president and managing partner, Worldwide Creative Resources. Based in New York, Frost, 43, will be responsible for advancing FCB's global creative product.
 Frost most recently served as senior executive vice president, director of marketing planning at FCB/Leber Katz Partners in New York, where he worked on such varied accounts as RJR-Nabisco and IBM. He moved to New York after six years as creative director of Publicis-FCB, the European alliance of Foote, Cone & Belding Communications, Inc., and Publicis, S.A., Europe's second largest agency group.
 Prior to joining FCB in London, Frost held senior creative management positions in New York at Scali, McCabe, Sloves and Grey Advertising. He began his career at J. Walter Thompson. At FCB, he has directed client assignments for Colgate-Palmolive, SC Johnson Wax, Avon Products and Cadbury-Schweppes, among others. Winner of numerous national and international advertising awards, Frost speaks Italian, Russian and French, and is studying Japanese.
 Craig Wiggins said, "The world -- and our clients -- are demanding a new kind of global agency. Today it's less important to be the SAME everywhere than it is to be the BEST everywhere. Our aim is to give our clients the kind of extraordinary advertising that achieves extraordinary results -- not averaged out' across the world, but in every market we serve. Geoffrey's promotion reflects our absolute commitment to creative intensity' in every office worldwide."
 "My mission is to help FCB be more and more a worldwide creative guild' of superb creative minds who move our best ideas around the globe," according to Geoffrey Frost. "You don't have to impose great work. It exports itself, from wherever it's done. When you strive for excellence locally, you don't try to go broad, you try to go deep. Go deep enough, and you can touch something human and universal. Often the best path to global consistency is as a byproduct of local excellence."
 Foote, Cone & Belding ranks as the 8th largest worldwide advertising company, and the largest agency in the U.S. Its network includes 176 offices in 44 countries, with worldwide billings, including Publicis-FCB European operations, totaling more than $6 billion.
 -0- 2/24/93 R
 /CONTACT: Owen Dougherty of FCB, 312-751-7789/
 (FCB)


CO: Foote, Cone & Belding ST: Illinois, New York IN: ADV SU: PER

GK -- NY048R -- 0001 02/24/93 14:57 EST
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Date:Feb 24, 1993
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