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GEO TO TAKE CENTER STAGE IN WIRELESS STREAMING VIDEO.

With the recent announcement that it had struck a technology licensing agreement with LM Ericsson of Sweden, GEO Interactive Media Group (LSE: GIM.L) has catapulted to the center stage of a wireless streaming video revolution that is rapidly transforming the future promise of a mobile Internet into a present-day practical reality. Indeed, over the last four months, the six-year old Israeli technology company has announced a number of development and test trial agreements with leading companies in every segment of the wireless marketplace: handset manufacturers, cellular phone manufacturers, telcos, wireless carriers, and content developers.

The pace of the company's progress in establishing its Emblaze Wireless technology as the industry standard for the end-to-end delivery of MPEG-4 compliant video over 2G, 2.5G and 3G network environments is nothing short of remarkable, according to GEO president of U.S. operations Sasson Darwish. "Over the last four months, we have, with Samsung, introduced the world's first MPEG-4 video cell phone, announced the development of our Emblaze player for the Nokia 9210 color communicator, concluded successful test trials with many carriers worldwide, and reached content delivery agreements with the Associated Press, Bloomberg, CNET, Hollywood.com, ITN, and now struck an industry-defining licensing agreement with Ericsson. We believe that in 2001 will continue to build a leadership position for our Emblaze Wireless technology in the marketplace."

According to Darwish, under the terms of the agreement, Ericsson, which dominates for than 50% of the GPRS market, has licensed GEO's Emblaze technology as part of Ericsson's multimedia solution, enabling operators and service providers to offer on- demand, standards-based, streamed mobile multimedia services. Ericsson and GEO will co-develop the combined solution, based on GEO's leading architecture, experience in streaming media, and compression algorithms. The solution will be based on purely standardized elements.

The co-developed multimedia solution will deliver a new media channel directly into the hands of consumers. Mobile operators and service providers will be able to offer their users the enhanced services of powerful next generation multimedia applications, such as live news coverage, sports, weather, finance, video-on-demand, movie previews, roadside assistance, tele-medicine, and local advertising, among other types of information. Further, the solution will be deployable in a 2.5G (GPRS) environment and offer the ability to seamlessly transition into the world of 3G networks.

According to Darwish, GEO will soon launch its first year-long North American trade show road tour to demonstrate its Emblaze Wireless technology at the Internet World Wireless Show in New York (Booth #1025) in February and the CTIA Show in Las Vegas (Booth #3071) in March, in addition to other shows later in the year.

"Our goal is to clearly demonstrate that wireless streamed MPEG-4 video is the killer application that will make the Internet mobile and that this is no longer a question of future promises," Darwish asserted. "Thanks to Emblaze, it is a practical reality that can be deployed today quickly and cost-effectively."

Headquartered in Israel, GEO Interactive Media Group Ltd. is the leading provider of streaming video solutions over Wireless and IP networks. The company's patented Emblaze technology enables encoding and playback of live and on-demand video messages and content on any platform: PCs, PDAs, video cell phones, and TV. Founded in 1994, GEO is the only company in the world able to deliver an integrated commercial end-to-end solution for streaming video over 2G, 2.5G and 3G networks. From video servers to video chips, GEO's Emblaze technology offers a complete solution for ISPs, content providers, wireless carriers, and handset manufacturers. GEO's North American headquarters are located in New York City. Representative offices are maintained in London, Los Angeles, Seoul, and Tokyo.

For more information about GEO and its Emblaze wireless solution, visit http://www.emblaze.com or call (212)371-1100.
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Title Annotation:Company Business and Marketing
Comment:GEO TO TAKE CENTER STAGE IN WIRELESS STREAMING VIDEO.(Company Business and Marketing)
Publication:Worldwide Telecom
Geographic Code:1USA
Date:Feb 1, 2001
Words:624
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