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GENESEE MUTUALLY AGREES TO TERMINATE ADVERTISING AGENCY AGREEMENT

 GENESEE MUTUALLY AGREES TO TERMINATE
 ADVERTISING AGENCY AGREEMENT
 ROCHESTER, N.Y., Aug. 28 /PRNewswire/ -- The Genesee Brewing Company, Inc. (NASDAQ: GENBB), today cited fundamental differences in creative philosophy in announcing that the company and the Mullen Agency of Wenham, Mass., have mutually agreed to terminate their advertising agency agreement.
 "Genesee has the highest respect for the Mullen Agency and their creative talent," said Hugh T. Crossin, vice president-advertising. "We simply felt it necessary at this time to explore new directions for our advertising," Crossin added.
 -0- 8/28/92
 /CONTACT: Mark Holdren of the Genesee Corporation, 716-546-1030, ext. 350/
 (GENBB) CO: Genesee Corporation ST: New York IN: FOD SU:


BM -- CL018 -- 4507 08/28/92 15:32 EDT
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Publication:PR Newswire
Date:Aug 28, 1992
Words:118
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