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GENERAL MOTORS REPORTS SALES

 DETROIT, Oct. 5 /PRNewswire/ -- General Motors (NYSE: GM) dealers in the United States today reported the following vehicle sales:
 Period Month to Date Calendar Year
 to Date(A)
 Sept. 21-30 Sept. 1-30 Jan. 1-Sept. 30
 1993 1992 1993 1992 1993 1992
 Total
 Vehicles 160,705 160,178 347,169 361,729 3,547,560 3,429,589
 Percent
 change per
 selling day +0.3 -4.0 +3.4
 Total
 Cars 91,218 100,638 206,173 224,380 2,215,176 2,235,476
 Percent
 change per
 selling day -9.4 -8.1 -0.9
 Total
 Trucks 69,487 59,540 140,996 137,349 1,332,384 1,194,113
 Percent
 change per
 selling day +16.7 +2.7 +11.6
 Period Month to Date Calendar Year
 Division to Date
 Total Sept. 21-30 Sept. 1-30 Jan. 1-Sept. 30
 Vehicles 1993 1992 1993 1992 1993 1992
 Chevrolet 80,823 76,077 173,541 174,907 1,780,816 1,672,025
 Pontiac 17,088 18,632 38,243 41,535 429,723 430,899
 Oldsmobile 12,693 13,337 26,795 32,759 300,605 334,710
 Buick 19,199 24,001 42,758 47,540 380,586 401,303
 Cadillac 6,879 7,145 14,333 17,549 152,113 155,059
 Saab 465 887 1,053 1,981 14,057 20,242
 GMC Truck 16,274 13,091 32,388 30,271 312,013 270,411
 Saturn 7,284 7,008 18,058 15,187 177,647 144,940
 Domestic Sales
 Cars 88,581 95,691 199,531 211,880 2,153,243 2,137,912
 Light Duty
 Trucks 68,217 58,696 138,379 135,352 1,307,284 1,170,506
 NOTE: Nine selling days in the Sept. 21-30 period this year and nine selling days last year. Twenty-five selling days for the Sept. 1-30 period this year and 25 for last year.
 (A) -- Year-to-year percent change is not adjusted for selling days.
 THE FOLLOWING COMMENTS COVERING GM'S SEPTEMBER 1993 CAR AND TRUCK
 SALES AND 1993 MODEL YEAR RESULTS SHOULD BE ATTRIBUTED TO
 J. MICHAEL LOSH, VICE PRESIDENT AND GROUP EXECUTIVE, VEHICLE SALES,
 SERVICE, AND MARKETING, GM NORTH AMERICAN OPERATIONS.
 September sales of GM cars and trucks yielded mixed results. While truck sales increased 2.7 percent for the month over year-ago figures, passenger car sales were down 8.1 percent during the same period. Total sales were down 4 percent compared to last year. Although we experienced one of the best end-of-the-model year cleanups in GM history, September sales were impacted by low availability of some key models, a situation that is now being corrected.
 Entering the 1994 model year, we've set our sights on increasing market leadership by firmly establishing our value pricing initiatives throughout the U.S. and introducing a value selling program in the State of California with 46 of our most popular models. Also, with the introduction of the new Cadillac DeVille and Concours, all-new compact pick-up trucks, and with more all-new products set to be introduced mid-year, we believe 1994 has all the ingredients to be a successful and exciting year for the entire GM Family.
 Looking back at the 1993 model year, there were a number of important highlights in which we take great pride:
 -- Sales of over 4.5 million cars and trucks -- more than
 3 percent over the 1992 model year and approximately 1 million
 units ahead of our closest competitor.
 -- Truck sales were the third best in GM's history and the
 best since 1989.
 -- For our GMC Truck Division, it was their best ever model
 year, with sales surpassing the 400,000 mark for the very
 first time.
 -- Chevrolet topped their 1992 truck sales performance by
 more than 100,000 units. It was the 10th consecutive year
 in which Chevrolet sold more than 1 million trucks.
 -- GM reduced dependency on sales to daily rental fleets
 while at the same time increased more-profitable retail
 sales. During the 1993 model year, retail sales increased
 over 9 percent -- more than 300,000 units above the same
 year-ago period.
 -- Pleased at the recognition given our 1993 products by
 independent organizations. J.D. Power and Associates rated
 us the most improved manufacturer in their 1993 Initial
 Quality Study and among the best in both Sales Satisfaction
 (SSI) and Customer Satisfaction (CSI).
 -- Pontiac Grand Am sales exceeded 200,000 units for the
 fifth time in seven years.
 -- Chevrolet Cavalier became the best selling GM passenger
 car for the model year with sales of approximately 250,000
 units -- a 17 percent increase over the previous model year.
 -- Saturn's model year sales exceeded 225,000 units for the
 first time. Saturn also produced their 500,000th unit on
 Sept. 16, 1993.
 -- Oldsmobile leads in pricing initiatives through the
 introduction of a number of Special Edition 1993 Oldsmobile
 Models.
 -- Buick LeSabre sales top 150,000 units making it the
 No. 1 full-size car in the U.S. for the second year in
 a row.
 -0- 10/5/93
 /CONTACT: John Maciarz of General Motors, 313-556-2034/
 (GM)


CO: General Motors Corporation ST: Michigan IN: AUT SU: SLS

SB -- DE032 -- 9005 10/05/93 15:58 EDT
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Date:Oct 5, 1993
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