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GENERAL FOODS USA CONFIRMS POTENTIAL SALE OF ITS FROZEN DESSERTS BUSINESS

 WHITE PLAINS, N.Y., Aug. 26 /PRNewswire/ -- General Foods USA (GF USA) confirmed today that it has recently received unsolicited expressions of interest in its frozen desserts business, the nation's largest producer of ice cream.
 "In response to these expressions of interest, we have decided to explore the possibilities for sale of the business with a limited number of qualified potential buyers," said Robert S. Morrison, president of GF USA.
 The company is not disclosing the number of potential buyers nor their identity. The potential sale would cover only frozen desserts and would not include any of the company's cultured or frozen topping products.
 General Foods USA is an operating group of Kraft General Foods, the multinational food business of Philip Morris Companies Inc. (NYSE: MO).
 -0- 8/26/93
 /CONTACT: Nan Redmond of Kraft General Foods, 914-335-2480/
 (MO)


CO: General Foods USA; Philip Morris Companies Inc. ST: New York IN: FOD SU:

MP -- NY063 -- 6279 08/26/93 15:10 EDT
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Publication:PR Newswire
Date:Aug 26, 1993
Words:162
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