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GENERAL ELECTRIC AND SANYO JOIN FORCES TO CREATE BRAND LEADER IN RECHARGEABLES

 NEW YORK, Jan. 7 /PRNewswire/ -- Today in Las Vegas, General Electric Co. (NYSE: GE) and SANYO Energy (U.S.A) Corp., two of the world's largest manufacturers and marketers of sealed, rechargeable nickel-cadmium batteries, will announce they have formed a joint marketing agreement for a new brand of battery products carrying a "dual mark" product logo. This move combines both corporate logos and as a result, GE/SANYO becomes the undisputed rechargeable battery market leader in the U.S.
 The dual brand graphic concepts, product line offering and sales and marketing efforts for the GE/SANYO brand will be presented at a news conference held on Thursday morning in conjunction with the 1993 Winter Consumer Electronics Show (CES). The full array of the new GE/SANYO product line will be showcased at the Summer CES show along with comprehensive plans for advertising and marketing support for the second half of 1993.
 Under this new agreement, SANYO will manufacture all products using the (GE/SANYO) dual mark. Both companies will market, sell and distribute the full battery line. Sanyo's existing distribution capabilities will be enhanced through GE's extensive, national distribution network. "The new brand will be a benefit to both consumers and retailers," said Joseph Carcone, Sanyo's vice president of sales and marketing. "By combining the strengths of two multi-national consumer products giants, we have brought together Sanyo's superior quality, technology, and manufacturing excellence with GE's brand name awareness, consumer confidence, market knowledge and national distribution, positioning GE/SANYO as the leading battery manufacturer in North America."
 This exciting new brand combines the ever-expanding line of SANYO's rechargeable and alkaline battery products including a full line of round cells (AA, AAA, C, D, 9-volt), chargers, cordless phones, and lithium photo and button cell batteries, etc. "From the beginning," said Carcone, "our goal has been to be the leading full product line supplier of batteries. Through this alliance, we are demonstrating that we have the resources and support to serve the total battery needs of our retail partners and consumers."
 A significant portion of the GE/SANYO sales and marketing effort will be to educate consumers on the convenience, economic and environmental benefits of using rechargeable batteries and to help retailers with programs that take advantage of a very profitable category. "While nickel cadmium batteries have typically accounted for less than 10 percent of what is a $3 billion-plus product category, the escalating growth of portable products will continue to fuel the demand for portable power," said Martin Kolb, general manager, Consumer Products for GE Lighting. "We anticipate our new dual brand product line will also contribute to increased demand, growing the rechargeable battery category up to 20 percent by 1995." Kolb also added that growing consumer environmental awareness and concern is accelerating the switch to rechargeables in many portable applications.
 GE/SANYO's battery line is manufactured at plants around the world including North America, Japan and Hong Kong. Sanyo opened a second North American plant in October 1992 further ensuring a constant supply of products to all parts of North America.
 SANYO Energy (U.S.A.) Corp., a San Diego-based, wholly-owned subsidiary of the $12 billion SANYO Electric Co., Ltd., is the world's largest manufacturer of sealed, cylindrical nickel-cadmium batteries. Sanyo also is one of the leading producers of both primary and secondary lithium batteries and is the first manufacturer in the world to mass produce new high-technology, rechargeable nickel-metal hydride batteries.
 General Electric is a $60 billion diversified technology, manufacturing and services company with a commitment to achieving worldwide leadership in each of its 13 major businesses. GE Lighting is the participating partner in the new marketing venture and is considered the leader in rechargeable batteries in the mass merchandise, food, drug and hardware classes of trade.
 -0- 1/7/93
 /CONTACT: Mary Koral of SANYO Energy (U.S.A.) Corp., 800-63-SANYO or Jay Pomeroy of General Electric Company, 216-266-3762/
 (GE)


CO: SANYO Energy (U.S.A.) Corp.; General Electric Co. ST: Connecticut, California IN: CPR SU: JVN

WB-AH -- NY005 -- 2600 01/07/93 11:01 EST
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Date:Jan 7, 1993
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